Historical Perspective Essay Essay

The method that nurses implement nursing care is influenced by research. Nursing theorist has influence to the practice of professional nursing and research. Many of the primitive theorists has help to develop the research from the previous to the current and will continue to the future to integrate research. Research has influence the action nurses consolidate and implement nursing care and process. One of the early primary nursing was Florence Nightingale. Florence Nightingale opened the doors for future researchers and theorist to model professional nursing. Florence Nightingale is the mother of contemporary nursing after coming back from the frontlines of Crimean War in 1856, and she renovated the fatality rate by attending the environment ( George, 2011, chapter 3). During the Crimean War Florence Nightingale offered to help with the nursing task, where she attended and took care of an ailing and injured soldiers. Florence Nightingale would tend to the sick soldiers at all times making sure that they were taken care of getting a clean environment, ventilation, hand washing, lighting and free of noise. Her concept to nursing is the environment. Environment could be modified to progress conditions so that natural ruling could allow healing. An environment model was established to glimpse the control of the physical environment as a major constituent of care ( George, 2011). Nightingale model progress to paradigm in nursing practice and contributes on nursing care and planned rendered to patients. Nurses maintain to practice their profession without attaining that their process and objective are based on Nightingale’s concept. The concept of environmental control serves as a foundation for many research analysis. Nursing theories related to Nightingale’s Environmental Model will continue to guide research and nursing profession. With her theory and concepts the nursing profession has implemented her methods for environmental cleanliness as a guide model in nursing practice to meet the needs of the patients.

Scrutinizing Adultery in the East Asian milieu through East Asian films

The ThinkExist dictionary states that adultery means immorality or unchastity of thinking as well as demeanour, as outlawed by the seventh commandment. It is the â€Å"unfaithfulness of a married person to the marriage bed; sexual intercourse by a married man with another other than his wife, or voluntary sexual intercourse by a married woman with another other than her husband†.It is regrettable that adultery is becoming extensive and out of control in the society of today. The fact that adultery is becoming widespread is perhaps due to the moral disposition of a particular country and its inhabitants or lack of appropriate implementation of the laws on adultery of a certain country.Astoundingly, adultery can be investigated in diverse contexts depending on the mores or background surrounding which adultery has been looked into. This write-up seeks to explore the concept of adultery in the East Asian context or perception by way of East Asian films or other creative or litera ry works for that matter.In the article Adultery and Bigamy in China, Jeffrey Hays describes how adultery is being depicted in the book â€Å"Bound Feet and Western Dress† by Pang-Mei Natasha Chang. Hays pointed out that the Chinese author Pang-Mei Natasha Chang tells the story of her great aunt Yu-I through this book.The book starts with the childhood days of Yu-I, her arranged marriage to Hsu Chih-Mo (her husband who was unfaithful to her), their divorce and the profession she later had. In this book, the author Pang-Mei Natasha Chang is told by her great aunt Yu-I, â€Å"You always ask me if I loved Hsu Chih-Mo, and you know I cannot answer this. It confuses me, this question, because everyone always tells me that I did so much for Hsu Chih-Mo, I must have loved him.In my entire life, I have never said to anyone, ‘I love you.' If caring for Hsu Chih-Mo and his family was love, then maybe I loved him†. Without a doubt, the book â€Å"Bound Feet and Western Dre ss† enlightens readers of the story of the earliest contemporary adultery in China.The adultery committed by Hsu Chih-Mo, the husband of Yu-I, in the narrative was stimulated by the actuality that the characters in the story were involved in an arranged marriage which is common in China.Arranged marriages can fuel or can cause adulterous acts to be perpetrated by either the husband or the wife with another woman or man correspondingly because of the fact that these types of marriages brings into the marital union two persons who are completely strangers to each other.These strangers are compelled to treat each other as husband and wife without being given the opportunity to know each other well. Hence, it becomes inevitable for any of the spouses to seek extramarital affection through illicit affairs with someone other than their spouses the moment they discovered that they are not really in love with the person they have married.Jeffrey Hays in the article Adultery and Bigamy in China laments that â€Å"simplified marriage procedures have led to a rise in bigamy†. In the past, according to Hays, it was ordinary for rich Chinese men to marry three or four women simultaneously. The wives had diverse responsibilities. They regularly had shared duties in the rearing and raising of their different children.The Chinese authorities plan to make public the nationwide marriage registry online so that wives can investigate their spouses and be convinced that they are not married to other women. The scheme has been initiated in order to eradicate bigamy and other adulterous conduct especially among Chinese men.The Chinese movie â€Å"In the Mood for Love† is another artistic work that depicts adultery in East Asian perspective. The director of the film is Wong Kar Wai. TKL, the assessor of the movie, states that regardless of all the hitches that occurred while the movie was being filmed, it turned out to be one of the best works of Wong Kar Wai.The film, according to TKL, is a soppy work of art that tells the story of a â€Å"couple in love and of lost opportunities†. The central characters in the movie, namely Mrs. Chan and Mr. Chow (Tony Leung) are both married to their respective spouses.They, however, got acquainted with each other and soon traded glimpses and lovely salutations towards each other. An extramarital affair soon began between the two characters after they have determined that their respective spouses were having an illicit affair.TKL continues his movie review by stating that Mrs. Chan and Mr. Chow initially wanted to map out how the illicit affair of their respective spouses began â€Å"until they unknowingly fell in love with each other too†.Mrs. Chan turned down the idea of fostering their extramarital relationship on account of her guilt feelings and on account of the fact that she did not want to be unfaithful like her husband and the wife of Mr. Chow. The film is clouded with romantic pass ions and unexpressed emotions.TKL declares that there was absence of societal restriction and there was no genuine disapproval for adultery. â€Å"The movie carries such pessimistic views†, TKL continues. â€Å"There is no positive message about fighting for love, or overcoming obstacles for love or even that love conquers all†.The movie mainly depicts the lives of those people who are not daring when it comes to love and prefer not to take the risks and spend the rest of their lives in disappointment and misery as a result. It shows how chances that once were lost could be lost perpetually.This Chinese motion picture suggests a familiar view that happiness can be obtained through a prohibited relationship with another person and such bliss can be forever unachievable if one were to select the rightful path. The rightful path is the path that invites one to forget one’s feelings towards someone who is not his or her spouse and evade extramarital relationship.Sou th Korea is one more country besides China which is situated in East Asia. South Korean dramas or motion pictures have achieved prominence and intense popularity in the past years. South Korean actors and actresses themselves have achieved tremendous recognition not only in South Korea but also in other states particularly in Asia and in the countries in the West.Cedric Collemine, in his article Adultery is Secret of Dramas’ Success, proclaims that when unfaithfulness is the main account of a new motion picture or a drama series in South Korea, spectators criticize and state that they have enough of the theme. Nevertheless, it was determined that these same spectators continue to be fastened to their television screens.Spectators pass judgment on stories about adulterous affairs but they still get pleasure from watching them. â€Å"And the more infidelity a show has, the higher its TV ratings are†. Collemine continues his scrutiny by relating that SBS will show a fresh drama series entitled â€Å"The Other Woman† and to separate this drama series from the other drama series, it will illustrate several unsafe extramarital relationships.To demonstrate uniqueness, Collemine states that the conception of the drama â€Å"The Other Woman† is â€Å"double infidelity†. A lady in the drama suffers extreme heartaches because of the illicit affairs committed by her spouse, but then she herself is committing adultery.It is important to mention that the plot that one person suffered pain due to the adulterous relationship of his or her spouse and then later finds himself or herself to fall into another traitorous relationship is parallel to the movie ‘April Snow’, starring Bae Yong-joon and Son Ye-jin.â€Å"My Rosy Life† is another South Korean drama series that is featured in the article Adultery is Secret of Dramas’ Success by Cedric Collemine. The story of â€Å"My Rosy Life† starts with a woman who â €Å"looks back into her own life after her marriage is in shambles after her husband committed adultery†. Jee-su, the central character in the narrative, is a staunch housewife for a decade.Her other half, Jae-min suddenly makes a shocking announcement. The shocking announcement is that Jae-min, her husband, is in love with another woman. He demands a divorce from his wife whom he has been married for thirteen years in order to live with another woman whom he has been having an affair for only two months.Jae-min tries every means in order to get a divorce from Jee-su his wife while Jee-su tries everything to alter the decision of her husband. The divorce came and after which, Jae-min asks his mistress to tie the knot with him but his mistress declines. For the time being, Jee-su lives alone and runs a business when she gets acquainted with a cable TV producer named Do-yeon whom she has fallen in love with.Ironically, the wife of Do-yeon is the mistress of her husband Jae-min. â€Å"Jee-su, who was a victim to the infidelity of her husband, now becomes the afflicter, and the four people get entangled in complicated love relationships†. This narrative, according to the producers, will offer an occasion for fully grown people to bring to mind their lives after marriage.Nevertheless, in contrast to â€Å"My Rosy Life†, which culminates with remorse and a recuperated marriage, â€Å"The Other Woman† inflames the audience with a lot of complex adulterous love affairs. It is safe to proclaim that up to date motion pictures and dramas have had triumph with traitorous themes.Surprisingly, however, in contrast to the triumph that these South Korean dramas and films with adulterous content experience, adulterous relationships perpetrated in actuality are dealt with seriously by the South Korean government. In connection with this, Jack Kim in his write-up, Jail for Adultery Law Upheld, asserts that the highest court of South Korea has upheld a n adultery law that is decades-old.The said adultery law can imprison guilty persons due to the commission of illicit or adulterous love affairs. Some people, however, say that such fact pertaining to imprisonment due to defiance of the adultery law is â€Å"anachronistic and infringes on personal freedom†. According to Jack Kim in his write-up, the court declares that the lawful observation of the general public that â€Å"adultery is damaging to the social order and infringes on the rights of another continues to be effective†.The legal battle began when the lawyers for actress Ok Bo-kyung made an appeal in January of 2008 in connection to the chaotic divorce arrangements that Ok Bo-kyung and her husband had entered into. Ok Bo-kyung disclosed that she indeed had an extramarital affair; nevertheless she accused her husband as an inadequate spouse.â€Å"The adultery law †¦ has degenerated into a means of revenge by the spouse, rather than a means of saving a mar riage,† the petition of Ok Bo-kyung had said. The adultery law was passed by the South Korean government in 1953 for the purpose of protecting women. Kim further disclosed that â€Å"in this male-dominated society, women had little recourse against a husband who had an affair.Back then, if a wife walked out of a marriage, she would often end up alone and penniless†. Currently, it is infrequent for unfaithful spouses to be imprisoned but such fact has not prevented lots of furious spouses from initiating criminal complaints every year. Indeed, it is clear by scrutinizing the circumstances at hand, that the adultery law of South Korea has a very righteous and noble objective which is that of safeguarding the marital rights of women and deferring unfaithful husbands from committing adultery.It is also obvious however, that although the law has been utilized towards that end, it has also been utilized towards other aims such as seeking retribution and justice.The diverse Ea st Asian films and other creative efforts that were dealt with that contained betrayal and adulterous subject matters can be utilized to explore how these films and artistic works reflect the viewpoint of a particular country on adultery and more importantly the character of the people in a particular country.To start with, it is relevant to point out the piece of writing entitled, Film View; What’s Adultery? A Little Sex, A Lot of Politics which is written by Caryn James. James, in her writing states that it is significant to examine what several film makers are doing for adultery at present. No less than eight movies from seven nations have provided a notion of betrayal around the globe in the past days.James pointed out that it is a clearly identifiable indication of a tumultuous â€Å"social era†. The film â€Å"Ju Duo† which is set in China in the 1920’s has a familiar storyline which is that of an arranged marriage between an adolescent girl and an elder man.The arranged marriage directs the adolescent woman to commit infidelity which unfortunately leads to murder. The Japanese film â€Å"The Sting of Death† on the other hand, illustrates a woman who realizes the adultery committed by her husband and goes crazy. James, in his writing cleverly pronounces that films like â€Å"Ju Duo†, â€Å"The Sting of Death† as well as the manuscript entitled, â€Å"Bound Feet and Western Dress† bring to the fore conjugal faithlessness to an imaginative and creative aspiration.James said that â€Å"in all these films, adultery is more than a matter of love or passion†. These films use the account of the marriage and adultery of a person to unveil societal insincerity in order to examine and condemn â€Å"one of the most crucial standards by which any culture lives†.â€Å"Most often, infidelity becomes a symbolic act of rebellion against the traditional social order†. Simply put, the diverse Eas t Asian movies particularly those in China that has adultery as their main theme are utilized by filmmakers in order to demonstrate their condemnation and disapproval of the existence of arranged marriages as part of the culture and common practices in China.Their disapproval on arranged marriages is being manifested in a subtle and imaginative fashion.Every East Asia film on adultery has been dealt with in a manner attributable to the â€Å"cinematic style† of each country in order to portray exceptionality and to present an informative â€Å"cross-cultural view†. In movies such as â€Å"Ju Dou†, adulterous conduct is unequivocally illustrated as a brave opposition against obsolete and old-fashioned practices. James said that these movies enlighten viewers of zeal and aggression, but they are more concerned with societal commentary.In the film â€Å"Ju Dou†, every ensuing behaviour of the main character named Ju Dou rebels the common practices of China t hat fastens her to an abusive spouse. â€Å"The affair and illegitimate son she has with Tian Qing are both symbolic and personal†. The abusive husband, so despicable that he attempts to kill the child, symbolizes the wicked traditions (and in addition the Chinese government dominion) that have held China back.When the wicked husband dies, a family leader calls upon the prehistoric ideas and evicts Tian Qing. â€Å"Challenging such rigid social patterns is both heroic and tragic and in this context, the persistent love between Ju Dou and Tian Qing is as much a failed social rebellion as it is a private passion†. James further said that in films such as â€Å"Ju Dou, the movie producer feels sorry for seditious lovers, whose ardent opposition to tradition bears figurative credence.The other personalities in the movie who contest the arranged marriage and the penalty for adultery are likewise tough characters. Nevertheless, the insurgence falls short, leading to a berea vement that functions as a powerful condemnation of obsolete common practices for its own sake. The film â€Å"The Sting of Death†, on the other end, is much more unequivocal in its utilization of adulterous theme as a ‘social metaphor’.â€Å"The film uses the medium of the relationship of a husband and wife to graphically depict the character of the Japanese people in the post war era†.The wife in this story married a soldier about to be sent to battle. This movie does not portray an arranged marriage but it is one that is â€Å"coloured by the exigencies of war and nationalism† and â€Å"when she discovers his infidelity after ten years of marriage and two children, the screen overflows with his guilt, her obsessive recriminations and mutual threats of suicide†.Certainly, the various East Asia movies and creative works that were scrutinized in this composition reflect the objective of the movie producers in creating such films with adultero us subject matters. These movie producers want to make a virulent statement towards the government of the country where they inhabit.These movie makers used artistic mechanisms to display their condemnation of a certain rigid societal pattern or to display their abhorrence or adoration to adultery itself and finally to demonstrate their deliberation on the quality of the people in a particular country specially those countries wherein which adulterous relationship is rampant. Works CitedCollemine, Cedric. â€Å"Adultery is Secret of Dramas’ Success†. December 2, 2005. .Hays, Jeffrey. â€Å"Adultery and Bigamy in China†. April 2010. .James, Caryn. â€Å"Film View; What’s Adultery? A Little Sex, A Lot of Politics†. October 14, 1990. .Kim, Jack. â€Å"Jail for Adultery Law Upheld†. October 30, 2008. .ThinkExist, â€Å"Meaning of Adultery†. 2010. TKL, â€Å"In the Mood for Love†. 2008. < http://www.spcnet.tv/Movies/In-the-Mood-for-Love-review-r444.html>.

Business paper review Essay Example | Topics and Well Written Essays - 500 words

Business paper review - Essay Example At this point, the reader may become confused with regards to the exact problem being addressed, which may extend to the solutions being recommended for the problem. The progress report provides solid evidence that the writer has made progress on the report. For example, there is evidence that he has researched on the problem being addressed by locating training reports that are relevant from the training command website and from Navy Education. In addition, there is evidence that the writer interviewed experts relevant to the research problem, such as senior supervisors, while information was also sought from the junior sailors. The writer has also observed a formal instructor teaching at the transport support center. The writer also identifies what remains to be done, which is the formulation of solutions to current problems in acquiring technical skills among junior sailors. He also identifies finding enough time to read reports and conduct research as an issue facing the research, although this is not expected to affect the completion of the project on time. Finally, the writer also comments on changes to his work-schedule since beginning the project, although these changes are not identified. Overall, it is my opinion that the writer does provide convincing evidence on how the project is going. Kevin begins by providing the purpose for the progress report. The audience for whom the problem is to be solved is identified in the report as pet owners living in Berkshire SoCo apartment complex, as well as property management, owners, and all the residents of the apartment. The issue they are facing is also identified as problems with pet waste and litter that is found around the apartment, which is exacerbated by the high number of pets in the facility. However, the solution to the problem is not addressed in the introduction, although this is not confusing as the problem is already well posited. There is some evidence of progress made in

Assignment Essay Example | Topics and Well Written Essays - 500 words - 18

Assignment - Essay Example The lines consist of several curves, as well as, loose gestures. The curves are evident on the picture representing the dead Jesus. The belly consists of valley-like curves. Curves are used by artists whose intended messages on pictures are mainly emotionally based. The lines used in this picture are classical or analytical in nature. The lines are precise and are rationally and mathematically organized. The lines are drawn into scale in order to fit the available drawing page. The artist has used expressive lines in the above picture. The element of emotionality is evident in the picture. This was the artist’s intended message. The decoration of the photo, in terms of coloration is also an evident that the artists used expressive lines to come up with the picture. The artist of the above picture has used analytical lines. The lines are straight with no curves. The picture is also fixed in a small frame. This has been done to allow the viewing of all images in the picture. The lines used are expressive. There are several curves in the lines and the artist is trying to bring out an emotional status he/she had when composing the picture. The portrayal of the photo also reveals a lot concerning the emotionality of the photo. 7. Henri has used analytical lines in the designation of this photo. He has used straight lines with no curves. The lines are precise, rational, and mathematically organized. He has ensured that all that he wanted to present in the picture is included. This way, he manages to display his artistic skills. Expressive lines. Mary the artist has applied expressive lines when composing this picture with a view of showing the emotional aspect of the picture to the viewers. The lines are curved showing the image of a woman in 3D format. This enables the viewers comprehend the message behind this picture. Analytic lines have a close relationship with static composition. First, static composition implies

Apple computers inc Essay Example | Topics and Well Written Essays - 3500 words

Apple computers inc - Essay Example m 1978 to 1983, the company had many successful breakthroughs such as replacing the cassette drive with a floppy disk drive and VisiCalc as well as Lisa and generating sales of over $700 million. The years between 1989 till 1991 are known as the â€Å"golden ages† for the apple company by introducing the â€Å"PowerBook† technology. The company also presented three new products (i-mac, i-pod and i-store) between 1998 and 2005 which were new beginnings for the company. The company’s main target is to establish their brand name and become internationally diversified. The company plans to achieve this target by putting the effort and having the ability to constantly innovate their products and believes that it needs to be successful in product differentiation in order to maintain and satisfy the needs of loyal customers. The ipod product, has contributed the most to establishing the company’s brand name worldwide and this product has become an international phenomenon. Apple has an everyday operation and the actual performance of the company is in very good shape. The company adopts different competitive strategies depending on which market it is operating in. The company targets many segments in the market and operates in international markets. The company mainly adopts either the market leader or market challenger strategies and has also made some use of the niche player strategy. This has been highly determined by the product they are delivering to each market segment. However, there are weaknesses, treats and challenges in front of any company which apples would not be an exception too. The apple company is well known for producing the easiest products to use in the workplace and the weaknesses are the simplicity in the use of the product provoked an image problem, lack of capability to make Predictions of demand, pricing strategies and being not IBM compatible. The treats are also considerable for apple company.As a result of the new window NT that

Building Effective Team Essay Example | Topics and Well Written Essays - 500 words - 181

Building Effective Team - Essay Example While forming a team out of group members that have never worked with each other different team members have to play different roles. The leader needs to provide direction, assign responsibilities and communicate effectively and efficiently. The members need to develop healthy relationships and avoid power and political tactics. They need to trust each other and work closely with each other while spending some time in different entertaining activities with each other as this will further strengthen their relationships. In order to sort out conflicts that arise between team members, leaders have to play a major role. The leader first needs to realize and accept that a conflict is taking place. Then he/she should call a meeting between team members. In this team meeting he should give every members of the conflict to provide their side of the story. This will help parties in understanding the issues from each other’s point of view. Then the leader needs to allow the members to f ind solutions and identify a solution that is in the best interest of the entire team and implement th ­e solution to solve the conflict. ­Bruce Tuckman has provided a stage-wise plan for building effective teams and has outlined different activities that leaders and members need to perform to develop such teams (Schneider 17). Tuckman states that in order to develop effective teams leaders need to provide guidance, assign roles and responsibly and delegate authority. While the members need to build relationships with each others, develop hardworking attitudes and believe in the aims and objectives of the leader and the organization. In order to develop effective team’s leaders need to lead by example and delegate power and responsibility, while the members need to trust each other and work hard and refrain from political tactics. Ineffective teams are developed when leaders do not trust their members, and members try to overpower other members  and form groups within t he team.

Development of Patient survey to Identify reasons associated with Essay

Development of Patient survey to Identify reasons associated with attrition from diabetes selfmanagement education (DSME) - Essay Example In US alone the figures released by the Centers for Disease Control and Prevention in 2008 indicate that nearly 24 million people are affected by diabetes in the country, which indicates an increase of over 3 million in the last two years (Daly et al, 2009). Such alarming projections underline the importance of self help groups and self management education of the disease. Diabetes Self Management Education (DSME) is considered an important tool for controlling to some extent the epidemic proportions acquired by the disease in recent times. Such measures are known to improve preventive care practices as it helps the patients to lead a disciplined life, thus controlling the extent of damage. During such education the patient gets to know the necessary knowledge, skills and self care methods. In addition the patients also share their experiences, which in turn others in learning from the shortcomings and mistakes. But the DSMEs have been found to suffer from some limitations in that they are not able to maintain the numbers and enthusiasm of the patients, which leads to some amount of attrition from DSME centers. An effort is being made through this study to find out some such cases and correlate the findings to come out with factors cont ributing to the attrition rate. During their research on the subject Peyrot et al (2009) ... Expansion of innovative DSME delivery mechanism plays a key role in influencing the access and delivery of DSME, particularly in community based settings (Peyrot et al, 2009). The ICT era presents a number of opportunities to the educators to be innovative in their approach while reaching out to the patients. Such an approach not only helps in easy reaching out to the patient, but it also helps in saving on the costs. The results based on internet surveys of more than a thousand adult diabetes patients indicted that, Diabetes self management education (DSME) can prove to be of significant help in contributing towards the health and well being of diabetic patients. It was also found out that those having not taken the services of DSMEs are not fully aware about the benefits of them, but those aware about their functioning highly regarded the benefits of such education centers. It might therefore appear quite intriguing that even after being fully aware about the benefits, the attritio n rate is on the higher side. Research by Peyrot et al (2009) also found out that patients having experienced the benefits of DSMEs also inform others as well about the positive side of undergoing a disciplined routine with DSME. The fact that physicians too want more support from self-management groups and educators, is an indication towards the impact such educations can have on the patients. But physicians also find that the educators often tell the patients to do things which quite often they don't agree with. That implies that the DSMEs need to be more user friendly, and they might need to assess the need even on an individual basis instead of categorizing them on the basis of a

How does a leader find the balance between employee needs and the Essay

How does a leader find the balance between employee needs and the organizational goals of a company - Essay Example Such leaders sometimes prove effective in achieving their goal but they are inconsiderate toward their employees. In my perspective, this type of leadership is not balanced because such leaders can’t approach their goals and reach a decision that can satisfy most of their employees. So being a â€Å"balanced† leader who tries to achieve the company’s goal, and also cares for the workers requires a special approach. First of all, the leader should understand the characteristics of all of their workers, and he/she should use past experience to reach a decision that can satisfy the majority of individuals in the company. Understanding the characteristics of workers is the main objective in drawing a balance between the employees’ need and the organization’s goals. The leader of a company should gather all information about the workers and study each section of their abilities and weaknesses. Employees are human beings and they are not perfect, so understanding their situation is the first step in balancing the employees’ needs and organization’s goal. Then the leader can establish the working style, vision, mission, and rules of organization that can satisfy the employees as well as help the leader achieve the goals of the company. Besides collecting and analyzing the data, leaders should use past experience when they reached a decision for their previous organizations. They should reflect on their past experience while making a recent decision for the company, so that the leaders can learn from their past mistakes that made them distracted from the organization’s goals and also overlook the employees’ needs. This way, the decision they take will satisfy the recent employees’ needs, and approach the organization’s goals. It is complicated to draw a balance between the employees’ needs and the organization’s goals. It is because we are living in the real world that is different from a perfect world. There are no paths to

Subsistence Modes and Their Impact on the Amish Culture Research Paper

Subsistence Modes and Their Impact on the Amish Culture - Research Paper Example It does not require settlement, but it is also not reliable and makes it difficult to prepare for difficult times. Horticulture refers to the science of cultivating plants for human use which requires a great deal of knowledge regarding which plants are the most useful for which activities and how to make them grow. Pastoral lifestyles are characterized by herding large numbers of livestock around open land areas according to the seasons and availability of water. This type of lifestyle requires the availability of open land and the ability to move around. An agricultural form of subsistence can be thought of as farming, raising both animals and crops to support human life. This is different from an agrarian lifestyle only in that the agrarian lifestyle focuses on an entire community working together, all of them relying on agriculture as the base means of support but not all being engaged in farming as their personal means of support. An industrial society is recognizable to most of us simply because it is closest to the type of society we live in today in the modern world dominated by businesses, technology, mass production, and masses of people everywhere. However, there are still some societies that have managed to hold onto older forms of subsistence even in the face of widespread industrialization. By studying societies such as the Amish, it is possible to understand how a cultural group's form of subsistence helps to shape other elements of their culture such as their attitudes to religion, family life, and marriage. The Amish are a relatively isolated group of horticulturalists living in scattered pockets throughout the United States, Canada, and Mexico. According to Powell (2012), "The first sizeable group of Amish arrived in America around 1730 and settled near Lancaster County, Pennsylvania, as a result of William Penn's 'holy experiment' in religious tolerance" (p. 1). This group of people disagreed with the Anabaptists in Switzerland regarding some foundational religious concepts associated with their selected lifestyle, causing them to move to the Americas and begin their own religious sect. As a group, the Amish are dedicated to the horticultural way of life, which works to grow fruits, vegetables, and other plant materials necessary for survival within a self-contained, self-sustaining community of close-knit individuals. They believe in living as close to the land as they can, doing things naturally and depending on nature to meet their various needs. "Two key concepts for understanding Amish practices are their rejection of 'huchmut' (pride, arrogance) and the high value they place on 'demut' or humility and 'gelassenheit' (German, meaning: calmness, composure, placidity)" (Scully, 2007, p. 30). This natural approach to life was easy back when they first moved to America and the land was mostly wilderness, but as the land became more populated and particularly once it began to industrialize, it was their dedication to th eir traditional means of subsistence that led them to isolate themselves further and further from the rest of the world, as they found it necessary to create rules that would govern and protect their way of life. "All aspects of Amish life are dictated by a list of written or oral rules, known as Ordnung, which outlines the basics of the Amish faith and helps to define what it means

Businesses Contributing to Living Conditions in an Asian Community Essay

Businesses Contributing to Living Conditions in an Asian Community - Essay Example She wasn’t the only one; there were a large number of individuals living in rural Bangladesh who had managed to bring significant improvements in their living condition with the aid of the microfinance program that was implemented by Grameen Bank. It was because of the Grameen Bank that thousands of poor Bangladeshi women were able to change their lives through the loans extended to them by Grameen Bank and initiate their own enterprises. The contribution of Grameen Bank was so significant that by the year 2003, it had over a 1000 branches all over Bangladesh, and it was reported that the bank had managed to aid about 48% of its borrowers to be able to move above the poverty line (Sarker, 2001). The model of the Grameen Bank due to its success in Bangladesh was replicated in other developing Asian countries. These comprised of countries like India, Pakistan and Vietnam where similar schemes were established in order to improve the living conditions and opportunities for the ur ban poor individuals. The aspect of providing small loans to the deprived can be considered as an economic intervention; however the Grameen Bank loan initiates a profound transformation in the lives of numerous individuals which are a part of its members. The poor women redouble their efforts to be able to bring about positive changes to their existing lives and their economic condition advances. The aspects with which this business touches the lives of the Asian community is the way in which it encompasses the popular issues of poor countries, such as education, eating healthy, consumption of clean water and the environmental issues (Shepard, 2003). Housing and Education Grameen Bank has worked extensively in endorsing its members by focusing specifically in the aspect of housing and education. They recognized quiet early that the poor families in these Asian communities were vulnerable mostly due to the fact that their houses were constructed out of poor and weak materials. This is when they started providing loans specifically for housing in the year 1984. Ever since then GB has aided individuals through housing loans for the construction of over 630,000 houses. They have focused in covering the costs associated with basic but durable building supplies as well as sanitary latrines, for its borrowers. How it contributes to a resource for the improvement of their standard of living is mostly because these homes serve not just as a place to reside in but also as a workplace for these individuals; So when the houses are stronger and better able to withstand the heavy rainstorms it helps these individuals resist the weather from destroying their livelihoods, which in turn has a positive impact on their health and families (Wijnbergen, 2012). Another aspect that the GB touches as far as the improvement of the Asian community is concerned is by supporting education of the families that constitute to that of its members. It was in the year 2000 that GB initiated e ducation loans specifically for higher education of the children of its borrowers. These loans worked on certain conditions and came into play after students reached a tertiary standard of education and were then in need of loans to receive higher education. These loans were very helpful in the way they covered tuition, maintenance costs, and all kinds of other expenses. By February

International Markets Essay Example for Free

International Markets Essay Once SAB Miller has decided to establish itself in the global market, it becomes necessary for the marketing manager to study and analyze the various options available to enter the international markets and select the most suitable one. The selection of the entry mode is one of the most significant decisions.SAB Miller takes in the process of internationalization, as it involves commitment of resources with long-term financial and structural implications. Mode of entry may be defined as an institutional mechanism by which a firm makes its products or services available to consumer in international markets. Root (1994) defines the market entry for international markets as a comprehensive plan which sets forth the objectives,goals,resources,and policies that guide a company’s international business operations over a future period long enough to achieve sustainable growth in world markets. FACTORS AFFECTING THE SELECTION OF ENTRY MODE EXTERNAL MODES MARKET SIZE:Market size is one of the key factors an international marketer has to develop to keep in mind when selecting an entry strategy.Countries with a large market size justify the modes of entry with investment,such as wholly owned subsiaries or equity participation. MARKET GROWTH:Most of the large,established markets,such US,Europe and Japan,have more or less reached a point of saturation for consumer goods such as automobiles,consumer electronics.Therefore,the growth of markets in these countries is showing a declining trend.For instance,the overall growth in most of the US and European market is about 7% while emerging markets like India and China is over 30% which indicates tremendous market potential in time to come. Therefore,from the perspective of long-term growth potential such as China,India,Thailand,Indonesia etc.These markets are also termed emerging markets. GOVERNMENT REGULATIONS:The selection of market entry modes to a great extent affected by the legislative framework of the overseas market,the government of most of the Gulf countries have made it mandatory for foreign firms to have local partner.For instance,the UAE is a lucrative market for Indian firms but most firms operate there with a local partner. Trade barriers such as ecological regulations and local content requirements also affect the mode of entry.It has been a major reason for  increased foreign investment in Mexico,which is a part of the North American Free Agreement(NAFTA),in order to cater to the US market. LEVEL OF COMPETITION:Presence of competitors and their level of involvement in an overseas market is another crucial factor in deciding on an entry mode so as to effectively respond to competitive market force.This is one of the major reasons behind auto companies setting up their operations in India and other emerging markets so as to effectively respond to global competition. INTERNAL MODES COMPANY OBJECTIVES:Companies operating in domestic markets with limited aspirations generally enter foreign markets as a result of a reactive approach to international marketing oppurtunities.In such cases,companies receive unsoliated orders from acquaintances,firms and relatives based abroad,and they attempt to fulfil these export orders.This casual approach to entering international markets by way of producing in the homemarket and exporting overseas translates into regular exporting if the firm has positive experience in its exports operation. AVAILABILTY OF COMPANY RESOURCES:Venturing into international markts needs substantial commitment of financial and human resources and therefore choice of an entry mode depends upon the financial strength of a firm.It may be observed that Indian firms with good financial strength have entered international markets by way of wholly owned subsidiaries or equity participation. LEVEL OF COMMITMENT:In view of the market potential,the willingness of the company to commit resources in a particular market also determines the entry mode choice.Companies need to evaluate various investment alternatives in a particular market also depends upon the way the company is willing to perceive and respond to competitive forces. INTERNATIONAL EXPERIENCE:A company well exposed to the dynamics of the international marketing environment would be at ease when making a decision regarding entering into international markets with a highly intensive mode of entry such as joint venture and wholly owned subsidiaries. Below are different modes of market entry and they include: EXPORTING Exporting is the simplest method of entering a foreign market.It is the  process of sending goods or services from country to other countries for use or sale there. By exporting to a foreign country,a company is able to enter this country without actually establishing itself in the country.The company must simply manufacture products that can be shipped to the foreign country.Export activities may take several forms,including indirect exporting,direct exporting,and intracorporate transfers. Direct exports represent the most basic mode of exporting, capitalizing on economies of scale in production concentrated in the home country and affording better control over distribution. Direct export works the best if the volumes are small. Types of direct exporting are: Sales representatives that represent foreign suppliers/manufacturers in their local markets for an established commission on sales. Provide support services to a manufacturer regarding local advertising, local sales presentations, customs clearance formalities, legal requirements. Importing distributors purchase product in their own right and resell it in their local markets to wholesalers, retailers, or both. Indirect Exporting Indirect export is the process of exporting through domestically based export intermediaries. Indirect methods of exporting requires less marketing investment, but, as the exporter has no control over its products in the foreign market, the company lose substantial control over the marketing process. Types or methods of indirect exporting are: Filling orders from domestic buyers who then export the product Seeking out domestic buyers who represent foreign customers Exporting through an Export Management Company (EMC) Exporting through an Export Trading Company (ETC) INTRACORPORATE TRANSFERS A third form of export activity is the intracorporate transfer,which has become more important as the sizes of MNCs have increased.An intracorporate transfer is the sale of goods by a firm in one country to an affiliated firm in another. LICENCING License is a contract to identify what is being licensed: trademarks, patents, designs, copyrights or software. Licensing allows rapidly entering into the chosen foreign market and reduces capital requirements to establish manufacturing facilities overseas. Your contract does not violation of the host countrys existing laws and regulations.a licensor in the home country makes limited rights or resources available to the licensee in the host country. The rights or resources may include patents, trademarks, managerial skills, technology, and others that can make it possible for the licensee to manufacture and sell in the host country a similar product to the one the licensor has already been producing and selling in the home country without requiring the licensor to open a new operation overseas. The licensor earnings usually take forms of one time payments, technical fees and royalty payments usually calculated as a percentage of sales. As in this mode of entry the transference of knowledge between the parental company and the licensee is strongly present, the decision of making an international license agreement depend on the respect the host government show for intellectual property and on the ability of the licensor to choose the right partners and avoid them to compete in each other market. Licensing is a relatively flexible work agreement that can be customized to fit the needs and interests of both, licensor and licensee. Franchising The franchising system can be defined as: â€Å"A system in which semi-independent business owners (franchisees) pay fees and royalties to a parent company (franchiser) in return for the right to become identified with its trademark, to sell its products or services, and often to use its business format and system. Compared to licensing, franchising agreements tends to be longer and the franchisor offers a broader package of rights and resources which usually includes: equipment, managerial systems, operation manual, initial trainings, site approval and all the support necessary for the franchisee to run its business in the same way it is done by the franchisor. In addition to that, while a licensing agreement involves things such as intellectual property, trade secrets and others while in franchising it is limited to trademarks and operating know-how of the business. TYPES OF FRANCHISES There are three available types of franchises.The first type is the dealership,a form commonly found in the automobile industry.Here,the manufacturers use franchises to distribute their product lines.These dealership act as the retail stores for the manufacturer.In some distance,they are required to meet quotas established by the manufacturers,but as is the case for any franchise,they benefit from advertising and management support provided by the franchisor.The most common type of franchise is the type that offers a name,image and method of doing business,such as McDonald’s,KFC,Holiday Inn. There are many of these types of franchises,and their listings,with pertinent information can be found in various sources. A third type of franchise offers services.These include personnel agencies,income tax preparation companies and real estate agencies.These franchises have established names and reputation and methods of doing business.In some distances,such as real estate,the franchisee has actually been operating a business and then applies to become a member of the franchise. CONTRACT MANUFACTURING Contract manufacturing refers to a situation where a business will engage the services of an independent party to perform a specified duty for the business. In terms of manufacturing, contract manufacturing refers to a situation where a manufacturer will engage the services of an independent party to perform a specified job. There are various reasons for this type of engagement by manufacturers, all of which involve the maximization of profit. The process of contract manufacturing also has some negative considerations that include the risk of uncertainty and lack of control over the process. WHOLLY OWNED SUBSIDIRIES Entering a foreign market with a wholly owned subsidiary involves creating a local firm without the aid of a local partner. There are two ways of doing this. The first is through what is called greenfield development. This involves creating a new organization in the foreign country from the ground up. The second method is what is referred to as brownfield development. This involves purchasing an existing company in a foreign country. Brownfield developments can be beneficial because they offer local expertise, but they can be difficult because there may be resistance from those in the company  to new ownership. JOINT VENTURE A market entry option which the exporter and a domestic company in the target country join together to form a new incorporated company. Both parties provide equity and resources to the JV and share in the management, profits and losses. The JV be limited to the life of a particular project. This option is popular in countries where there are restrictions on foreign ownership, eg. China and Vietnam PIGGYBACKING Piggyback marketing – low cost market entry strategy in which two or more firms represent one another’s complementary (but non-competing) products in their respective market. Or, in other words, it is an arrangement, where two or more companies help each other to market their products, where the products have to be complementary and not competing against each other. LEVEL OF INVOLVEMENT IN INTERNATIONAL MARKETS No direct foreign marketing: A company in this stage does not actively cultivate customers outside national boundaries; however this company’s products may reach foreign markets. Sales may be made to trading companies as well as foreign customers who come directly to the firm. Or products may reach foreign markets via domestic wholesalers or distributors who sell abroad without explicit encouragement or even knowledge of the producer. As companies develop web sites on the internet, many receive orders from international Web surfers. Often an unsolicited order from a foreign is what piques the interest of a company to seek additional international sales. Infrequent Foreign marketing: Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas. The surpluses are characterized by their temporary nature; therefore sales to foreign markets are made as goods are available, with little or no intention of maintaining continuous market representation. As domestic demand increases and absorbs surpluses, foreign sales activity is withdrawn. In this stage, little or no change is seen in company organization or product lines. However, few companies today fit this  model because customers around the world increasingly seek long term commercial relationships. Further, evidence exists that financial returns from initial international expansions are limited. Regular Foreign marketing: At this level, the firm has permanent productive capacity devoted to the production of goods to be marketed in foreign markets. A firm may employ foreign or domestic overseas intermediaries or it may have its own sales force or sales subsidiaries in important markets. The primary focus of operations and production is to service domestic market needs. However, as overseas demand grows, production is allocated for foreign markets, and products may be adapted to meet the needs of individual foreign markets. Profit expectations from foreign markets move from being seen as a bonus to regular domestic profits to a position in which the company becomes dependent on foreign sales and profits to meet its goals. International marketing International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. This can be achieved by exporting a companys product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required international marketing. It can be as straightforward as using existing marketing strategies, mix and tools for export on the one side, to a highly complex relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership. Internationalization and international marketing meets the needs of selected foreign countries where a companys value can be exported and there is inter-firm and firm learning, optimization and efficiency in economies of scale and scope. The firm doe s not need to export or enter all world markets to be considered an international marketer. Global Marketing Global marketing is a firms ability to market to almost all countries on the planet. With extensive reach, the need for a firms product or services is  established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to underst and, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. b)OULINE ADVANTAGES AND DISAVANTAGES OF EACH STRATEGY. Advantages of direct exporting: -Control over selection of foreign markets and choice of foreign representative companies. -Good information feedback from target market. -Better protection of trademarks, patents, goodwill, and other intangible property. Potentially greater sales than with indirect exporting. Disadvantages of direct exporting: Higher start-up costs and higher risks as opposed to indirect exporting; Greater information requirements; Longer time-to-market as opposed to indirect exporting. Advantages of the international franchising mode: -Low political risk -Low cost -Allows simultaneous expansion into different regions of the world -Well selected partners bring financial investment as well as managerial capabilities to the operation. Advantages of indirect exporting -Its an almost risk-free way to begin. -It demands minimal involvement in the export process. -It allows you to continue to concentrate on your domestic business. -You  have limited liability for product marketing problems theres always someone else to point the finger at! -You learn as you go about international marketing. -Depending on the type of intermediary with which you are dealing, you dont have to concern yourself with shipment and other logistics. Disadvantages of indirect exporting: -Your profits are lower. -You lose control over your foreign sales. -You very rarely know who your customers are, and thus lose the opportunity to tailor your offerings to their evolving needs. -When you visit, you are a step removed from the actual transaction. You feel out of the loop. -The intermediary might also be offering products similar to yours, including directly competitive products, to the same customers instead of providing exclusive representation. -Your long-term outlook and goals for your export program can change rapidly, and if youve put your product in someone elses hands, its hard to redirect your efforts accordingly. Advantages of licensing -Obtain extra income for technical know-how and services -Reach new markets not accessible by export from existing facilities -Quickly expand without much risk and large capital investment -Pave the way for future investments in the market -Retain established markets closed by trade restrictions -Political risk is minimized as the licensee is usually 100% locally owned -Is highly attractive for companies that are new in international business. Disadvantages of licensing -Lower income than in other entry modes -Loss of control of the licensee manufacture and marketing operations and practices leading to loss of quality -Risk of having the trademark and reputation ruined by an incompetent partner -The foreign partner can also become a competitor by selling its production in places where the parental company is already in. -investment to attract prospects and support and manage franchisees. Advanatges of Frachising -Franchising provide knowledge of the local markets. A franchise provides franchisees with a certain level of independence where they can operate their business. A franchise provides an established product or service which may already enjoy widespread brand-name recognition. This gives the franchisee the benefits of a pre-sold customer base which would ordinarily takes years to establish. A franchise increases your chances of business success because you are associating with proven products and methods. Franchises may offer consumers the attraction of a certain level of quality and consistency because it is mandated by the franchise agreement. Disadvantages of franchising: -Franchisees may turn into future competitors. -Demand of franchisees may be scarce when starting to franchise a company, which can lead to making agreements with the wrong candidates -A wrong franchisee may ruin the company’s name and reputation in the market -Dependence on franchisee. -Potential conflicts with franchisee. Advantages of Joint Venture: -Accessing additional financial resources Asset sharing is one of the best advantages about joint venture. Since, you are able to use larger funds to facilitate the production and operation of projects and products, you facilitate growth. In other words, you increase profit margin and increase your revenue potential. -Sharing the economic risk with co-venturer It pays to have someone sharing the responsibility with you in case you end up in deep troubles. This is also true with joint venture. Since you are sharing assets, the risk of losing a great deal of money is divided to both parties. -Widening economic scope fast – Building reputation is often difficult, not to mention time consuming and expansive. At a joint venture, you are able to widen your economic scope without spending too much money and waiting for a long time. Tapping newer methods, technology, and approach you do not have – In order to grow and expand, you need resources in the forms of methods, technology, and approach. For that matter, it would help a lot if you will be able to partner with an entity that presently has the things you don’t and the things you need. Joint venture opens up the venue for such need. -Building relationship with vital contacts – Aside from economic territory, another advantage of joint venture is the ability to give you business relationships with vital contacts. This is just like automatically befriending your partners influential friend that can give you access to lots of things such as business opportunities and a pass to vital information. Disadvantages of Joint Venture: -Shared profit – Since you share assets, you also share the profit. The profit of both parties usually depends on the size of the share to the venture or may be defined on the agreement. -Diminished control over some important matters Operational control and decision making are sometimes compromised in joint ventures. Since there is an agreement that divides which one will take over a particular operation, the other may not be satisfied with how the things are worked out with another. This leads us to another disadvantage of a joint venture. -Undesired outcome of the quality of the product or project – Since one party may not have control on the supervision of the production or the execution of one part of the system, this can happen. This often leads to disputes and lawsuits. To avoid this, both parties agree on specific details about the whole operation process. -Uncontrolled or unmonitored increase in the operating cost – Again, defined control over the operation may lead to this disadvantage. It is important therefore to make sure that all things are clarified on the paper before singing in the joint venture agreement. Advantages of contract manufacturing -Low financial risks contract manufacturing allows companies to save costs by manufacturing a particular item at a cheaper rate than what it would cost them If they decided to undertake the manufacturing process themselves. it allows the company doing the outsourcing to shave some time off the whole process, giving them quicker returns and turnovers. Where a company is less effective than another in manufacturing an item, contract manufacturing will allow it to concentrate on that in which it is the most efficient. Disadvantages of contract manufacturing -Reduced learning potential -Potential public relations problems may need to monitor working conditions. -The company doing the outsourcing faces some degree of risk if it fails to do its research properly. This is because outsourcing the manufacturing to the wrong company could end up costing the company more, rather than less, if the outsourced company fails to deliver as expected. Advantages of wholly owned subsidiaries On the positive side, a wholly-owned subsidiary that does its business in a location different from the parent companys is able to remain in its locale. With the business world spanning so many countries, this can serve as a great advantage in international situations. Name recognition is another positive reason for maintaining a wholly-owned subsidiary. If a particular brand name is well known and popular, the parent company has no reason to absorb the subsidiary entirely. Wholly-owned status allows the subsidiary to retain its name brand, thus avoiding hindering its sales. Diversity for the parent company is another perk created by maintaining a wholly-owned subsidiary. This status allows the parent company to branch out into different products and markets, building strength in diversification. Disadvantages of wholly owned subsidiaries a wholly-owned subsidiary are more business oriented. The holding company runs a definite risk in assuming control of another company while allowing its management to continue to operate independently of the parent companys. The level of investment and allocation of funds and resources required is also very high. A parent company must spend a great deal of time and money to smoothly integrate the new subsidiary.All of these factors require commitment and dedication on the part of the holding company and willingness to form that partnership on the part of the subsidiary. Advantages of piggybacking reduced financial costs limited risk quick, easy access to the market. Generally, the supported company can make immediate profits on the new market. The SME can, thus save time (3-5 years), compared to the normal length of time necessary to establish itself ; reduced logistical and administrative operations ; benefit of the brand image that the supporting company brings to its products ; immediate availability of a sales force structure ; excellent market knowledge of the supporting company. Disadvantages of piggybacking weak motivation of large companies to become supporters ; difficulty in finding partners offering a compatible product and distribution network ; risk of market loss, which can be reduced due to the complementarity of the product, and commercial follow-up between the partners ; occasional difficult relations because of differences in size or culture ; risk of lack of mutual confidence and of lack of involvement ; risk of conflict of interest (e.g. local agents could systematically put the interests of the supporting company before those of the supported company) ; occasional very rigid requirements and conditions of access to the commercial networks of large companies. These conditions can be qualitative (e.g.: product quality) and quantitative (minimum level of annual turnover, high commissions, etc.). Macro Environmental Influences That Can Affect SAB Millers SABMillers origins date back to the foundation of Castle Breweries in 1895 as to serve a growing market of miners and prospectors in and around Johannesburg, South Africa. Two years later, it became the first industrial company to list on the Johannesburg Stock Exchange and the year after (1898) it listed on the London Stock Exchange. From the early 1990s onwards, the company increasingly expanded internationally, making several acquisitions in both emerging and developed markets. In 1999, it formed a new UK-based holding company, SAB plc, and moved its primary listing to London. In May 2002, SAB plc acquired Miller Brewing, forming SABMiller plc. It is very important that SAB Miller considers its environment before going into international the market. In fact, environmental analysis should be continuous and feed all aspects of their planning to go international The macro-environment refers to the major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies. These factors include the Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as the PEST factors. PEST Analysis Political Factors: The political environment revolves around the current government in a particular country in which SAB Miller manufactures or trades, and also laws/legislation operate or within their home market as well as overseas. If their government is socialist then perhaps there is a policy to tax more and to invest in the public sector. On the other hand if SAB Millers have a more conservative or Republican government then the free-market is left to take control, taxation is less and there is often a smaller public sector. The political arena has a huge influence upon the regulation of the business, and the spending power of consumers and other businesses. SAB Miller must consider issues like: †¢How stable is the political environment in that country? †¢Will government policy of that country influence laws that regulate or tax SAB Miller? †¢What is the governments position on marketing ethics? †¢What is the governments policy on the economy? †¢Does the government have a view on culture and religion? †¢Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others? Economic Factors The economic environment is a direct influence on all businesses. Obviously if you are studying marketing there is a huge element of economics within the topic itself, and you should be no stranger to the principles of economics. As we saw from our lesson on the marketing environment there is a macro environment, and internal environment and the microenvironment. More specifically youll be at looking elements such as where a business is in terms of the current business cycle, and whether or not they are trading in a recession. SAB Millers marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. You need to look at: 1. Interest rates. 2. The level of inflation Employment level per capita. 3. Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on. Sociocultural Factors The Sociocultural environment embodies everything which is social and cultural within a nation or society. There are plenty of examples of society and culture on the marketing teacher website, so we recommend that you go to our lesson store and look through some of the consumer behaviour pages. Some notable examples would include the influence of learning, memory, emotion and perception, motivation, lifestyle and attitude and consumer culture. Have a look at the six living generations in America, social environment and class, the impact of your birth order on how you behave as a consumer and take a look at the eight types of online shoppers. In a more general sense consider influences such as the increase in life expectation of Western consumers, and demographics which is the study of populations. The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include: 1. What is the dominant religion? 2. What are attitudes to foreign products and services? 3. Does language impact upon the diffusion of products onto markets? 4. How much time do consumers have for leisure? 5. What are the roles of men and women within society? 6. How long are the population living? Are the older generations wealthy? 7. Do the population have a strong/weak opinion on green issues? Technological Factors Technological factors are a multifaceted influencer. Lets just think about the sorts of technology that you come in touch with almost daily. Smart phones such as Android and iphone are now common – all – garden, and we are used to being able to access information and communication technology instantly no matter where we are. During studies or at work we have access to information on quick PCs and over the Internet, with faster broadband connections arriving in many parts of the world. Technology also surrounds business processes. As we saw from our lesson on the functions within an organisation all departments use information technology or technology in one form or another. Our manufacturing operations will use technology to produce goods and services. Our logistics and warehousing functions use forklifts and Lorries as well as order tracking technology and software. The customer service department will use communication technology to talk to customers but will also have access to internal systems, such as technology to simplify credit control and stock control for example. There are many, many more examples of technology. Technology is vital for competitive advantage, and is a major driver of globalization. Consider the following points: 1. Does technology allow for products and services to be made more cheaply and to a better standard of quality? 2. Do the technologies offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc? 3. How is distribution changed by new technologies e.g. books via the Internet, flight tickets, auctions, etc? 4. Does technology offer companies a new way to communicate with consumers e.g. banners, Customer Relationship Management (CRM), etc?

Social Bond Theory and Self Control Theory

Social Bond Theory and Self Control Theory Theories of Crime Causation Crime is inevitable and will never be eradicated. Sociologist such as Travis Hirschi and Michael Gottfredson claim that theories such as social bond theory and self-control theory can help society understand the causation of crimes. In this paper, I will examine the self-control theory and the social bond theory and how these two theories explain crime causation. I will also describe the basic elements of each theory, compare and contrast the similarities and differences between these two theoretical perspectives and describe any improvements that are needed to enhance each theory. Social Bond Theory According to Hirschi, everyone has the potential to commit crimes but it is the social bonds and ties that they share with friends, family and other societal members that keep them from committing crimes. The social control theory maintains that delinquency occurs because of weak social bonds and the stronger the social bonds of an individual to the conventional society, the less likely an individual will engage in activities that are against societal norms. Hirschi states that the social bonds that an individual shares with society are divided into four main elements: attachment, commitment, involvement, and belief (Siegel, 2014). Attachment is the emotional bond that children share with their parents, friends, teachers and other members in society. This type of bonding is displayed in school, church, home and other social institutions. Positive attachment to parents is essential for a child’s social growth; it is at this stage that children receive their characteristics and traits which they later display in the future. Children crave acceptance and want to be viewed as favorable by indiviudals who perform a valuable role in their lives. Children who never received any form of positive attachment from their parents tend to become defiant in the future. On the other hand, children who received positive attachment, love and nurturing tend to display the same in their character. Parent–child attachment includes the amount of parental supervision on children, quality of parent–child communication and time spent together, and parent’s knowledge of children’s peers (Chui Chan, 20 12). When parents invest quality time with their children they will be properly supervised; this will give parents a deeper insight into the activities that their children are involved in and the peers they associate with. In addition, people must be committed to whatever venture they set off to accomplish. They might be committed to someone, an education or their career. When people are committed they are less likely to be involved in crimes because they are willing to protect the investments they have diligently achieved. On the other hand when people are not committed to anything they take more risks and engage in criminal activity, since they do not have much to lose. For example, commitment can be seen as a teenager who is performing well in high school in order to be accepted at an accredited college with goals of obtaining a career. When people are involved in extra-curricular activities there is less time and effort to perform or engage in illegal activities. On the other hand, individuals who are not involved in any form of conventional social activities such as sports or religion usually end up engaging in criminal behavior. This can be seen in single-parent home where the mother is working two jobs, coming home late and children are left without supervision leaving them at home to care for themselves. They should be left in the care of an after-school program where some sort of supervision is expected. This leaves the children idle with more time to engage in criminal activity. However, Hirschi states that a delinquent act can take just minutes to commit, and thus, involvement in conventional activities alone is insufficient to deter delinquency (as stated in Chui Chan, 2012). Beliefs are values and moral norms that are shared by a specific group of people. Individuals who share values and beliefs abide by the law and respect other individuals. On the other hand people who were raised without any values or beliefs will be more like to perform illegal acts and rebel against the law. Individuals who share religious beliefs may be subject to greater controls that counter temptations for crime. Classic social control theories suggest that undesirable consequences of crime, including shame, social disapproval, or loss of social bonds, deter most individuals subject to those consequences from misconduct (Brauer et al., 2013). The Self-Control Theory The self-control theory states that low levels of self-control leads to an increased risk of criminal and delinquent involvement as well as a multitude of other risky behaviors. This theory claims that self-control is almost completely determined by parenting (Hollander-Blumoff, 2012). A child’s upbringing determines whether or not they will display high or low self-control. If a child wrong doing is corrected then this child will have a relatively high-level of self-control. On the other hand, if a child’s wrong-doing is not scolded or corrected, this child will have lower levels of self-control. Gottfredson and Hirschi defined low self-control using distinct characteristics: instant gratification, physical rather than mental, risky behavior, insensitive to others (Connor et al., 2009). Low self-control individuals fail in situations that require supervision, restrictions on how they conduct themselves or situations that require discipline. According to Gottfredson and Hirschi (1990), those who lack self-control are not only more likely to engage in risky behaviors, but they tend to do so stubbornly and persistently, with disregard for the consequences these acts may bring. These type of people love to take risks such as going on crime spree, they also engage in other risky behavior such as smoking and drinking alcohol. Low self-control individuals tend to be life course persistent criminal; the offending is continuous and stable and extends into adulthood. This low self-control or impulsivity is caused by weakened social bonds such as attachment and beliefs. When parents provide poor supervision and are unable to provide their children with the attention and the direction needed they will develop low self-control. Furthermore the values, norms and beliefs that are instilled into children at a young age are essential in their up-bringing. If parents do not have any beliefs or values then the children will not emulate the same, this will then lead to a life of unconformity towards authority. Low self-control individuals require instant gratification; they do not have any commitments such as a career or education. They would rather commit crimes to gain the immediate pleasures of crime such as money or getting intoxicated. Having a job and career would mean investing time and money into obtaining an education. This is seen as a long term goal that requires them to be cognitive and they do not possess that characteristic. These individuals do not look at the risks involved in committing crimes or the people they hurt as a result of it; their only awareness is related to their needs and the instant reward achieved. Compare and Contrast The social bond theory states that weaken bonds such as attachment will lead an individual to commit crime. In some instances, teenagers have strong bonds with their peers but this type of attachment can be dangerous. They often worry about being accepted by their peers and engage in delinquent acts to gain approval. Specifically, a weak parent–child attachment during adolescence, particularly in mid-adolescence, is likely to result in an increase level of peer association (Chui Chan, 2012). This is also true for the self-control theory which states that levels of self-control are predicted based on the type of parenting a child experienced. Children whose parents provide them with weak parental supervision will have relatively low-levels of self-control; therefore making them more likely to engage in criminal activities. The self-control theory is similar to the social bond theory because commitment is a main element in both theories. Individuals with low self-control require instant gratification and commitment does not go along with the immediate desire of â€Å"here and now†. With lack of commitment according to both theories an individual will more likely to engage in deviant behavior. Both the self-control theory and the social bond theory relates to beliefs as a reason why people do not commit crime. According to Brauer et al. (2013), highly religious individuals may be subjected to greater controls that counter temptations for crime. Having a belief and a value system provides strong incentives for self-control, therefore better being able to resist temptations to act impulsively. The social bond theory falls under Hirschi’s social control theory. According to social control theorists all people have the potential to violate the law and that modern society presents many opportunities for illegal activity (Siegel, 2014). If social bonds are weak people will fall prey to these criminal opportunities presented to them and if their social bonds are strong, they will resist crime. In contrast, based on the self-control theory, criminal opportunities are constant and available to most people; therefore opportunity does not play any role in and individual’s choice to commit a crime. Instead, low levels of self-control caused by lack of parental supervision causes antisocial behavior. Improvements and Problems The self-control theory poses many problems such as impulsivity alone cannot determine whether someone will commit a crime. There are other factors such as opportunity, other traits such as mental illness and genetics. There are many other traits and circumstances that cause an individual to follow a criminal path. I believe that with practice, counselling and therapy self-control levels can be increased. Gottfredson and Hirschi (1990) argued that levels of self-control are only capable of being shaped during the first 8-10 years of life and that there is not a genetic component to variation in self-control. Some studies have shown that there is a link between genetics and self-control and Gottfredson and Hirschi’s claim can be disputed. Hollander-Blumoff (2012) state that most existing criminological studies have revealed that self-control is influenced greatly by genetic factors, with genes accounting for at least 50% of the variance in levels of self-control. Based on the f indings of this research, the self-control theory needs to be redefined to include genetics. One of the main elements of the social bond theory which is involvement can also cause adolescents to engage in crime. The social bond theory states that teenagers who are involved in some type of extracurricular activity or sporting activity would be less likely to commit crime. Hirschi (1990) affirmed that delinquent act can take just minutes to commit and therefore, involvement in social activities alone is insufficient to deter delinquency. For example, my son is on his school’s golf team and regularly attends golf practice. Being on the golf team does not deter him from being delinquent; some of his friends on the golf team might be deviant individuals and pressure him to commit a deviant act. The involvement element in the social bond theory must be reevaluated to include the type of involvement and the characteristics of the individuals who are associated with the activities chosen. Involvement in conventional activities such as religion can also become a deviant involv ement; there are numerous stories about Catholic priest molesting young boys. Even at sporting activities, players consume illegal performance enhancing drugs to boost their performance. In conclusion, Travis Hirschi and Michael Gottfredson theories such as social bond theory and self-control theory can help society understand the causation of crimes. Although the social bond theory explains that strong social bonds such as attachment and involvement can deter individuals from committing crimes, having negative and deviant involvement can actually draw individuals to antisocial behavior. The self-control theory needs to be reevaluated because impulsivity alone cannot cause someone to commit crime, genetics and other traits may be a factor as well. References Brauer, J. R., Antonaccio, O., Title, C. R. (2013). Does Religion Suppress, Socialize, Soothe, or Support? Exploring Religiositys Influence on Crime. Journal For The Scientific Study Of Religion, 52(4), 753-774. Chui, W., Chan, H. (2012). An Empirical Investigation of Social Bonds and Juvenile Delinquency in Hong Kong. Child Youth Care Forum, 41(4), 371-386. doi:10.1007/s10566-012-9172-z Conner, B. T., Stein, J. A., Longshore, D. (2009). Examining Self-Control as a Multidimensional Predictor of Crime and Drug Use in Adolescents with Criminal Histories. Journal Of Behavioral Health Services Research, 36(2), 137-149. doi:10.1007/s11414-008-9121-7 Dunkel, C. S., Mathes, E., Beaver, K. M. (2013). Life History Theory and The General Theory of Crime: Life Expectancy Effects on Low Self-Control and Criminal Intent. Journal Of Social, Evolutionary Cultural Psychology, 7(1), 12-23. Gottfredson MR, Hirschi T (1990) A General Theory of Crime. Stanford University Press, Stanford. Hollander-Blumoff, R. (2012). Crime, Punishment, and the Psychology of Self-Control. Emory Law Journal, 61(3), 501-553. Siegel, L. J. (2014). Criminology: The Core, 5e, 5th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781285965543.

Impact Of The Super Bowl On A City Tourism Essay

Impact Of The Super Bowl On A City Tourism Essay Executive summary Its no doubt that American football and the Super Bowl event for that matter is a multi-million dollar business. Most estimates put its contribution to host cuties economies consistently over $300 million. A good number of Americans follow events that shape the sport and contribute to its well being in one way or the other. Besides the benefits that the players and industry regulators reap there are numerous other ways that ordinary people benefit. Entertainment is one such avenue but the biggest of them all is the economic impact that the event brings to the host city This paper seeks to examine the economic impacts that come along with the hosting of the event. The direct and indirect impacts that are accrued from activities that surround the staging of the championship run into millions of dollars. There is significant investment from the authorities that is required for the success of the championship. The authorities then benefit fro revenue collection and improvement of infrastructure. The event also accords the host city business opportunities that local individuals and companies exploit to boost the local economy. Documented evidence and critical reviews on the economic impact of Super Bowl exist. This provided the basis of this research as the starting point and the fleshing up of the conclusions arrived. The paper dwells mainly on the background, statistical evidence as well as the sectors benefit as direct result of the staging of Super Bowl. The contents of this paper aides the conclusion at the end of it. This is the general idea that can be deduced from the whole findings that are contained in the paper. Introduction Sports are today an integral part in the development of nations. Its an income earner for many people both directly and indirectly. In Europe soccer is the major sport developed through the various soccer leagues in Europe. Rugby is common too in Europe as is cricket in Asia (Layden, 2005). In the United States basket ball, base ball and American football form the top cream of sports business entertainment and business. They are huge money minting machines that responsible for the generation of millions in taxes to the authorities hence playing a big part in economic development. The Super Bowl is perhaps the biggest and most unique annual sporting events that take place in the United States. This is the final game of the national football league championship which can comfortably claim to be the most watched television broadcast in the US. It holds such significance in the American culture that some consider it an unofficial holiday. The Super Bowl Sunday, the day that the game is staged is the second biggest food consumption day in the United States only next to thanks giving day. That translates to a big boost in food businesses and others as well. Besides the game which is the star attraction of the event, there has been the cooption of various performances from artists. The artists perform during the pre-game and half times. Its importance is well demonstrated when the campaign of the then senator Barrack Obama bought airtime in various networks 30 minutes before the Super Bowl to advertise his policies. Television channels have used the Super Bowl time to introduce series of the programs that the want to attract huge followings Its not lost to any casual observer that the Super Bowl has importance that stretches beyond the field and beyond the mare fact that its a popular game. To many the hosting presents a windfall of opportunities. The impacts of the game span past sports to culture and the economy. That has always been the subject of debate from the games administrators to commentators and independent observers. According to Depken and Wilson (2003), the viewership of the Super Bowl is estimated to be close to 100 million people worldwide and a potential of one billion. That can easily rival the FIFA soccer World Cup and the Olympic. While it has not acquired the status of the above two, the economic impact that the event is likely to bless a host city with is unprecedented. That is besides other advantages like the chance to revamp its infrastructure and improve its security. Economists have always dismissed that the economic impact that the Super Bowl brings to the host city may a fraction of what its normally touted to be. But that is subject to debate (Feinstein, 2007). Extensive studies are carried out every year to determine the economic impacts that championship game brings to the host city. However there appears to be consensus among attendees, local business leaders, and corporate planners that its beneficial to host the event, whichever way one looks at it. Purpose With super bowl comes a host of opportunities for the companies that win time to advertise and those that manufacture anything associated with the staging of the event. Of particular importance however is the benefit that the host city reaps from the staging of the event. The economic impact on the city can be enormous and careful planning may ensure the netting of a good amount of revenue besides the publicity that the city gets. The current NFL policy is to stage the Super Bowl in a city that has an NFL franchise. Cities normally bid fro the hosting and they are determined five years before the game is played. Currently the cities have been determined up to the year 2013. There has been a string of criticism that the figures and projections that are presented by NFL to the host cites are not based on reality. The purpose of this paper therefore is to shed some light into the whole issue of the economic impact of the host city of Super Bowl. This research will seek to determine the economic impact that the Host city receives. All dimensions are examined, the merits and demerits as far as its economy is concerned. Background Football has been played in the US for a long time just like other sports like baseball. Professional football in the United States began in the year 1920. Super Bowl the premier event of the game-Super Bowl championship however is relatively young having been played for the first time in 1967 (Schwartz, 1998). Since then the event has acquired elevation to one of the most valued sports traditions in the history of sports. Super Bowl is the football game that is played annually to determine the champion of the National Football League. Winners from the American Football Conference championship game and the National Football Conference face each other in the run up to the National Football League playoffs. The merger agreement between the American football league and the national football league saw the creation of the Super Bowl. The NFL has a long history dating back to the 1920s while the AFL started gaining dominance in the 1960s. There was as a result intense rivalry between the two leagues in regards to fans, players and control of the game. To avoid financial ruin, the two rivals decided to engage in talks in 1966 which resulted in the subsequent merger. Since then it has become a national pastime activity whose popularity is rivaled by few events in America. The Pittsburgh Steelers is the team that has won the most Super Bowls- six while the Dallas cowboys and the San Francisco have both won five each Data collection The findings and conclusions that were made in this research paper were very dependent on data. There was no field research conducted, however secondary data form books, scholarly research articles and the internet was used in this research. All sources were included in the in text citation and the bibliography at the end of the paper. General figures The figures associated with Super Bowl indicate clearly why the event is an important one in American culture and business, most importantly the host city. Its the most watched television program every year in the country. 40% of all households in the US tune to television during the game as are 60% of all homes (St. John, 2009). Close to 90 million Americans tune into the Super Bowl game while another close to 120 million partially doing so. Hallmark Cards Inc rates Super Bowl as the number one home party event every year, perhaps bigger than New Years Eve. Wenner (2005) reveals that its the biggest eating day in the U.S apart from thanks giving day. 15,000 tonnes of chips and four thousand tones of popcorn are consumed in homes during the Super Bowl. Avocado which is essential for the preparation of guacamole is another type of food that is widely consumed on super Sunday. According to the California avocado commission, twelve million avocados are sold in preparation for the game. Figures available on the impact of the Super Bowl indicate that cities experience economic impacts amounting to millions of dollars. In 1994 Atlanta Georgia made 166 million dollars from the Super Bowl, Miami made 365 million in1995; phoenix reaped 306 million in 1996 while New Orleans raked in 200 million in 1997. Others include 295 million for San Diego in 1998,336 million for Huston Texas in 204 and 372 million for Detroit Michigan in 2006. Economic impact For the host city to be determined it has to be appealing to tourist, sponsors and spectators. That is besides being a franchise city of the NFL (Depken Wilson, 2003). The NFL, local governments and various associations of hotels and restaurants normally predict the economic impact that the hosting will have on the city (Depken Wilson, 2003). This mainly takes into account the expenditure that the city is likely to incur while determining the real benefits that it will get. For instance the police and fire departments are paid for the overtime hours that they work to ensure safety and security is maintained. The spending is done according to the projected impact and the extent to which the prevailing economy can allow. Tampa Bay had to scale back spending on the Super Bowl due to the state of the current state of the economy. The potential positive impact on the local economy is the major incentive for the city that is hosting the Super Bowl. Economists generally estimate that super bowl always has had an impact of between $300- $400 million on the host citys economy (Coates Humphreys, 2002) There are direct and indirect impacts that come with the event, which can also be long-term and short-term as well (Christopher Peters, 2006). In simple layman terms, the sum total comprise of the economic impact of the Super Bowl on the host city (Polzer, 2003). The direct impacts come form the spending by the various participants while indirect impacts are the multiplier effect the is felt way after the event is done. The money that was spent locally is re-spent again leading to additional rounds of spending (Wenner, 2005). Indirect impacts also include rise in local residents incomes due to the activities associated with the game as well as the dollars that are withdrawn form the local economy. Further the direct impacts comprise of the large scale purchase of goods by companies mainly from local producers and manufacturers (Depken Wilson, 2003) The economic impacts of any sporting event are usually measured in terms of the increase in revenue collection for the authorities and individual business that help sustain it. Direct and indirect expenditure is also factored in. Super Bowl is a unique event that cannot be really compared to any type of sport. However the economic impact that it breeds is comparable to those other world events mentioned earlier. The above statistics paint a rosy picture of the Super Bowl event and day. They are not exaggerated in any way meaning they can translate to real economic benefits on the ground. The host city will have to reevaluate its entire system to be able to deal with the needs of the traveling fans that flock to town for the Super Bowl. The economic impact of the city is more or less positive because of the increased consumption of goods and services that are as a direct result of the temporary population explosion. Overall the change in economic activity associated with the event is the most appropriate indicator of the benefits. Its arrived at by multiplying the direct impacts by the multiplier and adding the result to the direct impacts. To be more precise the economic activities that result into the benefits in the local economies have been highlighted in the following section. Tourism Tourism is one of the major income earners especially for any authorities that enjoy any degree of autonomy. Tourism is boosted by various events that attract record numbers of people. Sports events like Super Bowl are some of them. There is always an influx of visitors mainly traveling fans to the super bowl host city. A joint commissioned study by the NFL and the Sport Management Research Institute in 1999 concluded that the average expenditure of attendees who flocked to the south Florida Super Bowl were double the expenditure of tourists during the peak season of that place (Leiker, 2005).These comprise of the majority of tourists that visit the city during that particular time. The locals who take breaks from their work to watch the event to some extent comprise of the domestic tourists of the city. According to Price Water House Coopers, Indianapolis that is bidding to host the event in 2011 will receive over 98,000 visitors and approximately $131 million in direct spending from the visitors and the locals. An estimated 95600 people visited Atlanta during the Super Bowl period. Huston was estimated to have received close to 90,000 visitors during its Super Bowl (Layden, 2005). The direct impact as a result of the sporting event is widespread spending by the local residents as well as tourist. In Tampa Bay for instance hospitality and tourism industry activities as a result of the Super Bowl XLIII were estimated to generate approximately $150 million in direct spending. In past championships, the same activities generated $195 million in phoenix and Miami. Detroit generated $118 million, $ 124 million for Jacksonville in 2005 and $ 135 million for Huston in 2004 all from direct spending form tourist and hospitality activities as result of the staging of the Super Bowl (Depken Wilson, 2003). They spend on hotels, rental cars, taxis and visits to local attractions. The expenditure that is pumped into the city/s coffers from accommodation, food and other tourist activities is the boon that is capitalized on most. According to Schwartz (1998), most hotels report 100% booking rate in the period on the run up to the games a few days after. Bed occupancy and demand for the provision of other services are critical in the revenue generation of hotels that are involved during the Super Bowl. Shopping Its an unofficial fact among all sports fans, Super Bowl fans are the biggest spendthrifts there are today. Commodity prices rise due to the market forces of demand. Some traders too cash in on the event with modest price increments that translate to the increase in revenue. Many retail chains in the host cities find it economically viable when the Super Bowl is held in their city. They are among the direct beneficiaries of the free spending habits of the traveling fans and tourists. The impact it has on their sales cannot be missed. The week before the Super Bowl always sees a surge in shopping that pumps quite a good amount of money into the economy. Americans spend close to one million man hours doing shopping mainly for food items that are consumed during the game. That has always been the trend and indications show that it getting bigger whether there is a recession or not. The event is big food eating event and shoppers are estimated to spend at least $55 million on food alone. Infrastructure China invested heavily in the build up to the Olympics; South Africa is involved in massive up gradation n of infrastructure ahead of the 2010 FIFA World Cup. The same trend can be seen in Brazil and London who are in line to stage the Olympics as well. The same scenario is common in the build up to NFL games. Its a critical component that is a must for the any successful staging. Huge investments from local authorities, NFL and individuals in preparation to the staging of the Super Bowl provide the stimulus money that is needed to boost the local economies. The successful attraction of the event to the host city calls for the capability for the host city to provide the venue, hotels, and transport and entertainment facilities. Public health and safety facilities re also renovated to meet the demand that comes with the people attending the event (Feinstein, 2007). An increased need to renovate infrastructure fro such an event forces the authorities to repair them this ensure a positive long-term effect for the local economy log after the Super Bowl is gone. Roads, pavements and public utilities like parks are upgraded to be able to accommodate the high numbers of travelers entering the city. The stadium where the event is staged is the single biggest infrastructure activity that the host city carries. It has to meet the minimum requirements that the NFL sets. The authorities inject substantial amounts of money normally in hundreds of millions into the economies in the efforts to renovate the NFL stadiums. Since 1995 through 2003 604 billion dollars has been spent on renovating twenty one NFL stadiums (Leiker, 2005). The renovation is a source of numerous jobs that boost the citys employment rate. Publicity There is always a media blitz that accompanies such a sporting event with a national following. The kind of publicity that the host city gets is enough to boost its image among attendee and non attendees. Prospective investors and tourists get a chance for an in-depth review of the cities potential. The city is therefore saved millions in terms of advertising itself as premier business or tourist destination. Jobs With such an event the demand for labor rises. This leads to the creation of jobs that are needed in the overall preparation pf the event. They range from skilled experts to part-time social workers who tend to visitors new to the city. These experts normally sourced locally comprise of construction workers, planners and organizers. The Super Bowl is thought to create an estimated minimum of 500 jobs any time that its staged. In other cases there have been statistics that suges5t that in fact the event creates far more jobs than its reported. According to Christopher and Peters (2006) the event created over 2700 jobs in Atlanta Georgia besides the $166 million that it pumped into the economy. That is quite the most direct impact that the host city feels. Though most of these jobs are short-term and part-time, there is good compensation that comes along with it that makes them economically viable. Local authorities hire residents for the jobs thus helping in the retention and circulation of the money in the local economy. Confidence building The successful staging of such a sports event like Super Bowl build confidence in the management of the city. Together with the publicity that the city gets pairs up to ensure long-term success of the economic ventures of the city. Criticism However no everyone agrees with the notion that Super Bowl is an economic resuscitating machine in the host city. There is some positives but not as they are put forward by industry players. They have presented their case with researches that advance reasons why they think that is the case. Some scholars have accused the NFL of inflating the figures that are presented to cities that are bidding to host the event. They assert that the economic impact is not as big as its meant to look on paper. The figures according to them are presented to be ale to convince reluctant cities into accepting the NFL proposals. There is a general agreement among the critical scholars that the estimates normally never go beyond gross measures. There is also a feeling among these scholars that the multiplier effect they economists use to estimate the economic impact of sports events may not be accurate after all and it pants the incorrect picture as far as the benefits are concerned. Further more the use of expenditure multipliers is not clear in cases like where for instance hotels are owned by a nationwide chain. It does not clearly articulate the fraction of the revenue that remains and circulates in the particular locality where expenditure occurs. The average impact is likely to be a quarter of or less the estimates that are presented by the NFL. According to Leiker (2005), several factors lead to the wrongful estimation of the economic impact of the Super Bowl. Investigator bias and data measurement error rank high as some of the leading factors that are used influence the inaccurate presentation of economic impact figures. Capacity constraint and changing product relationships are the other factors that Porter came up with. He arrived at the conclusion after reviewing the available short-term data on sales receipts for a number of Super Bowls. Polzer (2003) postulates that, after examining twenty five Super Bowls from 1973-1977 concluded that Super Bowl was only responsible for the creation of 535 jobs. The economic impact of the game according to them was not in the hundreds of millions but roughly 30 million dollars. That represented roughly a tenth of the figure that NFL touted. On the same note, Coates and Humphrey (2002) examined the post season play in all American sports. They concluded that hosting the Super Bowl had little or no statistical impact on the per capita income of the city residents where the championship was staged. Conclusion The following facts are clear from the findings above. That millions of dollars are received as revenue by authorities and individuals of the host city of the Super Bowl event That, there are jobs created due to the staging of the event in the city that that is the host. These clearly are indicators of positive outcomes of the event on the economy of the city. There is a long-term positive economic effect that the host city enjoys after the event is over. This is from the publicity that comes along with the staging of the championship game. The improvement of infrastructure certainly bodes well for the host city since it will not need to undergo major renovations should the event or an equivalent come up again. Whether or not the figures that are presented in the by civilian and sports authorities are real, remains to the subject of discussion. Even if they do not amount into the proportions that are presented there must be some net benefit that is realized from the successful staging of a Super Bowl championship game. The event still has a lot of potential that has yet to be tapped. The numerous studies that have been conducted provide the pointers as to where the weaknesses are and what needs to be done. Though its not guaranteed that the event can be staged in any particular city, the earnings from the sport can be improved. That is what the future host cities need to focus on.