Price of Hawaiian Punch Essay Example | Topics and Well Written Essays - 750 words - 1

Price of Hawaiian Punch - canvass ExampleSales oriented objectives argon setup when marketers plan to target Bottom of the Pyramid segment, where playing on margins is very difficult, since the disposable income is minimal. In the given situation, Hawaiian Punch has placed its product at such a price point that it has allowed companies to play on margins as head as volumes, and big tough competition to Nestle (Buy The Case Hawaiian Punch Lemon Berry Squeeze 2012).Markups are a major issue when it comes to distribution of products. Numeric Spread and Weighted Spread of a staunchs products depends on the distribution markup be that a particular company faces. Retailer margins add to the costs that the company incurs. The sole purpose of every company or MNC in the market is profit maximization. In todays highly competitive market where national and regional markets have integrated to stage one common globalized arena, marketers have a tough job to come up with ideas and innovati ons which bring us to the idea of increasing the size of pie strategy. Today consumers are highly aware of their needs and want round the latest technology about what suits them, who is offering what to them, and at what prices is the desired product offered. Customers today are well connected and up to date to such an extent that they can and do access any supplier in case of MNCs and any producer in case of individual customers, who offer them grant quality products at affordable prices. This easy access to premium products all around the world has blanket fired in some cases. For example now companies face such immense competition culmination from all around the globe that they have to create discounts, personalized set, negotiable pricing strategies and psychological pricing to generate instant sales and ensure market share growth. In case of discounts, companies plan to