The Image of the Big House as a Central Motif in The Real Charlotte Ess

The Image of the Big dramatic art as a Central Motif in The Real CharlotteThe chain of mountains of the big house has long been a central motif inAnglo-Irish literature. From Maria Edgeworths Castle Rackrent (1800),it has been a source of inspiration to many writers. One of the reasons for the gag in castle rackrents (a generic term employed byCharles Maturin) through the 19th and early 20th century, is that manywriters who used the big house as a backdrop to their work wereresidents of such houses themselves - writers such as Sommerville andRoss, George Moore and Elizabeth Bowen, were born into the ascendancyand wrote about an era and society with which they were familiar.However modern writers, such as Molly Keane and posterior Banville, havealso found the romantic qualities of the big house alluring andtherefore have continued to use the era and influenceting as a backdrop intheir works.The big house genre has resulted in such an outpouring of works ofthis type of fiction, t hat one critic remarkedseems to have flourished in direct proportion to the historicaldemise of the socialisation it seeks to display. 1The Real Charlotte is set in a period, which can be described as theIndian Summer of the Anglo-Irish Ascendancy. An Indian Summer is aperiod of relative calm before the on set of winter in this case itis a metaphor describing the life of leisure the Anglo-IrishAscendancy lived with their grand tea parties, hunting, theatricalperformances etc, pursuits and interests which W.B. Yeats associatedwith big house life in general bearing which overflows without ambitious pains. 2However, this period of calm is followed by the onslaught of winter,with the Great Famine and the r... ...l Charlotte. Somerville and Ross were daughters ofthe Anglo-Irish Ascendancy, and as they wrote their novel based ontheir experiences, perhaps it was only natural that rough aspects ofThe Real Charlotte depict the decay of Big Houses and the Ascendancyclass. It is through the development of characterisation and setting,that Somerville and Ross artfully portray the demise of the Big Houseand its inhabitants at the knock over of ambitious middle classes, and as aresult of political evolution. For this reason the novel ishistorically accurate in showing the decline of the Big House. onlydespite their historic downfall, the Big Houses of the Anglo-IrishAscendancy have found a new lease of life in literature as the BigHouse genre, making reality what W.B Yeats once saidWhatever flourish and decline These stones remain their monument and mine. 31

Movie Essay - A Comparison of Satire in Voltaires Candide and the Film

Satire in Candide and Lexx Voltaires Candide is a story intimately a young man learning about the realities of the world realities he never could have believed to happen in life because his education heavily involves the idea that this is the best of all worlds. Salter Street Films Lexx is a story about a group of misfit adventurers and the calamity that befalls them after they steal the Lexx, a Manhattan-sized insect with the ability to destroy planets. Though the two stories have more in common than one might expect, given the difference of medium, much more is different between the two, even with satire present in both The first and most obvious difference between Candide and Lexx is the setting of the two. The Earth as visited by the Lexx is, in itself, unrealistic with its portrayal of everything we consider normal being wholly outlandish to the crew. It also follows that if the settings are drastically different, the characters must be as well. Kai is not only an assassin and last of the Brunnen-G, but he has been dead for vi thousand years. Stanley Tweedle, captain of the Lexx, has seen enough while traveling on the giant insect to know that such is not the case. The characters between the two stories even excursion with different methods while the cast of Lexx travels through the Light and Dark Universes on an insect spaceship, the cast of Candide travels around the Earth on foot or by transportation such as boats. Even the crew of the Lexx travels around Earth not by such methods, but by using the giant Moths magnanimous on their ship. The second, and perhaps most important difference between Candide and Lexx is the methods by which the two stories satirize things. As typical of most mode... ...asm comes when the Lexx has finished its meal and, on its way back to orbiting the moon, lets out a burp and licks its chops. The one exception to season fours satire is the series finale during which, among other things, 790 fools the now-senile Lexx into destroying the Earth. This is the ships final shot sooner it passes on of old age. Satire is nothing new. Things have been wrong in the world since recorded history and there have always, and will always be people to criticize the flaws in the way things work. While satire today is often told differently then that of Voltaires time, the principle is certainly the same. Works Cited Lexx. Screenplays by capital of Minnesota Donovan, Lex Gigeroff, and Jeff Hirschfield. Sci-Fi channel. Produced by Salter Street Productions. 1997-2002. Voltaire. Candide. Trans. Lowell Bair. Bantam Books. New York, 1959.

Biblical Figures and Ideals in Shakespeares Richard II Essay -- Richa

Biblical Figures and Ideals in William Shakespeares Richard IIWilliam Shakespeares Richard II tells the story of star monarchs fall from the throne and the ascension of another, Henry Bullingbrook, later to become Henry IV. There is no battle fought between the factions, nor does the process take long. The spell is not action-packed, nor does it keep readers in any form of suspense, moreover rather is comprised of a series of quietly dignified ruminations on the nature of majesty. Thus, the drama lies not in the historical facts, but in the effects of the situation on the major characters and the parallels drawn by Shakespeare to other tales. The outrage felt by Richard and his fellow royalists is not due from a modern sense of personal loss, but from the much more important sense of loss of order, which came most predominately from the strictly Catholic sensibilities of the time. In Richards time kings were believed to be divinely appointed and not all the water in the rough rude sea can wash the balm take out from an anointed king (III.iii, 54-5). This disparity between the perceived will of God and the way in which the events unfold creates trouble in the minds of the characters and the audience. Shakespeare makes it clear that this is not just a simple switch of power, rather a series of events whose meanings and effects penetrate far deeper than the mere surface of the story. Although not as advanced in its stagecraft as many of Shakespeares other plays, the intricate web of metaphor and poetry in Richard II makes it perhaps the most meaningful and intense of the historical plays. Richard is not the verbalize villain a lesser playwright might have made him, but a philosopher and a poet whose ideas of majesty have been c... ...49-50), desiring to repent his sin toward Richard in Jerusalem. The historical reality of this story is merely that a bad king was replaced by a better one. However, Richard II is not merely a play about a few men long dead it is about betrayal, dignity, sacrifice, and redemption. Seen through Shakespeares eyes, the story is not even only about the characters contained in it, but about biblical figures and ideals that enrich the play, allowing this drama to speak to its readers no matter their location in time and space and enticing all to say, of Richard, as of saviour of Shakespeare the King is dead, long live the King. Work CitedShakespeare, W. The Tragedy of King Richard the Second. The Complete Classic Shakespeare. Toronto Harcourt Brace Johanovich, Publishers, 1997The Holy Bible, New International Version. Grand Rapids Zondervan, 1992.

Feminist Criticism Essay -- Feminism Female Essays

Feminist CriticismContemporary feminist criticism focuses on various condition topics such as womens biographical writings, lesbian and literature, and the role of film and the media in portraying feminine gender. It is no longer easily separated into unconditional goals by nationalities or land boundaries. Instead, feminist criticism is now characterized according to whether the category of woman is the major focus, or whether gender identity is defined by sexual and other identities as well. These other differences include, but are not limited to, cultural identities as a woman, lesbian writings, sexual preference, and religious differences. virtually feminist critics today stress the fact that while all women are female, they are much more than that. Each womans goals and problems make them who they are by creating a unique identity. The understanding of woman not as a single group has led modern feminist critics to advocate individualised and autobiographical criticism. It ha s also fostered contemporary gender criticism.Gender critics explore different categories of gender and sexuality. Gender criticism does not only focus on womens gender and sexuality, but also includes male gender issues. Gender criticism began solely as feminist criticism, and now the two are still overlapped.Elaine Tuttle Hansen has utilise feminist criticism in her analysis of The Millers Tale in a segment of the chapter Women as the Same from the book Chaucer and the Fictions of Gender. While introductory critics have focused on the humorous side of what they consider an innocent prank, Hansen focuses on Alisouns escape from punishment. At the same time she recognizes that it was only by accident that Nicholas intervened to receive the punish... ...astly, I found reference to Alisoun being objectified as something only to look at in two separate, yet closely cogitate examples. First, in lines 3247-3248 of her portrait, the Miller states that She was ful more blisful on to s et / Than is the newe pere-jonntte tree. Secondly, Absolon refers to Alisouns objectification by stating to loke on hir him thoughte a merye lyf (3344). Valued objects are often set away from principle areas to look upon for enjoyment purposes. And happiness is sometimes thought to be achieved through viewing a thing of beauty this is how these men viewed Alisoun. In conclusion, it is clear to see through these examples how Chaucer used animal characteristics to objectify Alisoun. Furthermore, I feel that Hansens views on The Millers Tale were correct and justified. Overall, I feel that the views uttered by Hansen are enlightening.

Biometric Payment Essay -- essays research papers

AbstractPaying with your fingerprint coming to a store near you. Buying groceries with a touch of a finger is already being marketed and used in many stores. Finger scanning will soon be ubiquitous, offering velocity and gimmick to consumers. It will help protect and prevent identity theft. Kids growing up flat cannot imagine you needing a cord to use a telephone. curtly they will be saying, You mean you had to carry around a piece of plastic or a piece of paper to buy something? Right now about 500 stores are offering biometric payment and are projected to triple in 2006. The Jetson AgeIdentity theft has become a major concern for consumers these days and companies are trying to figure out a way to help their customers protect themselves against it. For some time, biometric authentication seemed to be a engineering in search of a quality application. Now these two problems are coming together. The idea of linking personal characteristics to a database of settlement sour ces is beginning to be espouse in grocery stores and retail outlets across the country.What is biometrics? Biometrics refers to the use of an automatic system to verify personal identity through physiological and behavioural characteristics. Biometric payment engine room allows the consumer to pay with a touch of a finger on a fingerprint scanner. The fingerprint template is usually linked to a router and transmission media necessary to clear the transaction through an automated clearinghouse. Many of the biometric payment transaction providers are focusing on grocery, home improvement and convenience stores, others have show interest in fast food, car washes and vending operations. Biometric payment providers require compl... ...ier. Biometric payment will reduce fraud and identity theft, quickening checkout and most importantly lower transaction processing fees retailers, improving their bottom line. A 20% reduction in processing costs oer the next se veral years can show a 4% increase in earnings per share. This is making the big-box discounters like Wal-Mart and Costco look at this technology closer. ReferencesBoyle, Matthew. (2006). Let your fingers do the paying. Retrieved September 4, 2006, from www.furtune.com.McCarthy, Ellen. (2005) hard cash, Charge or Fingerprint. Retrieved September 4, 2006, from www.washingtonpost.com.Wade, Will (2003) Fingerprint Payment Systems Going Live at U.S. Retailers. Retrieved September 4, 2006, from www.americanbanker.com.Wong, Grace (2005) Cash or plastic? How about fingerprint?. Retrieved September 4, 2006, from www.cnnmoney.com.

Biometric Payment Essay -- essays research papers

AbstractPaying with your fingerprint coming to a store near you. Buying groceries with a touch of a finger is already being marketed and used in many stores. Finger scanning entrust soon be ubiquitous, offering speed and convenience to consumers. It will help protect and prevent identity theft. Kids growing up now cannot imagine you needing a cord to use a telephone. Soon they will be saying, You mean you had to carry around a piece of waxy or a piece of paper to buy something? Right now about calciferol stores are offering biometric payment and are projected to triple in 2006. The Jetson AgeIdentity theft has become a major concern for consumers these geezerhood and companies are trying to figure out a way to help their customers protect themselves against it. For some time, biometric authentication seemed to be a engine room in search of a quality application. Now these two problems are coming together. The idea of linking personal characteristics to a database of se ttlement sources is beginning to be adopted in marketplace stores and retail outlets across the country.What is biometrics? Biometrics refers to the use of an automatic system to verify personal identity through physiological and behavioral characteristics. Biometric payment technology allows the consumer to pay with a touch of a finger on a fingerprint scanner. The fingerprint template is usually linked to a router and transmission media incumbent to clear the transaction through an automated clearinghouse. Many of the biometric payment transaction providers are focusing on grocery, home improvement and convenience stores, others have fancy interest in fast food, car washes and vending operations. Biometric payment providers require compl... ...ier. Biometric payment will reduce fraud and identity theft, speedup checkout and almost importantly lower transaction processing fees retailers, improving their bottom line. A 20% reduction in processing costs over the next several(prenominal) years can show a 4% increase in earnings per share. This is making the big-box discounters like Wal-Mart and Costco look at this technology closer. ReferencesBoyle, Matthew. (2006). Let your fingers do the paying. Retrieved September 4, 2006, from www.furtune.com.McCarthy, Ellen. (2005) Cash, Charge or Fingerprint. Retrieved September 4, 2006, from www.washingtonpost.com.Wade, Will (2003) Fingerprint Payment Systems Going Live at U.S. Retailers. Retrieved September 4, 2006, from www.americanbanker.com.Wong, Grace (2005) Cash or plastic? How about fingerprint?. Retrieved September 4, 2006, from www.cnnmoney.com.

Regulating Food Advertising for Children

Regulating Food Advertising for Children Mollie Burdick February 14, 2012 HU 101 Critical Thinking Herzing University Online The most popular form of advertisement that companies use is association. This is through with(p) by having a famous actor or actress endorse the product by being in a commercial or using that product in their television show or movie. This form of advertisement is more effective in teens wanting to fit in. For even younger children they base what they want by what character or toy is in the commercial or on the front of the box. For example Tony the tiger, Toucan Sam, and The Captain from Captain Crunch.Children associate things being good for them when they beguile them presented to them in this way, especially when they hear for example Tony the tiger saying their great This is why, thirty years ago, the marketing industry established the Childrens Advertising followup Unit (CARU) specifically to recognize that material which might be truthful and non-de ceptive for adults could still mislead young people (Liodice, R). There are guidelines for just well-nigh every aspect of our lives. Now they are trying to enforce stricter guidelines on how companies advertise their product.But can this be done with aside violating a companys discipline for the freedom of speech? Yes, companies just requirement to be a little more creative. So in revise to help fight childhood obesity, Liodice explains that companies, individuals, families, schools, governments and the media need to work together in ways that will bring better health to everyone in this country Advertisements are being targeted the hardest because children spend way withal much time watching television. The average child watches about one thousand hours of television a year. On average, children ages 2-5 spend 32 hours a workweek in front of a TV.Kids ages 6-11 spend about 28 hours a week in front of the TV and 71% of 8- to 18-year-olds defend a TV in their bedroom. says Ky la Boyse. This shows that children are not being active enough and they are losing their imagination. Our lives are governed by guidelines in every form. But can this be done without violating a companys right for the freedom of speech? Yes, companies just need to be a little more creative. So in order to help fight childhood obesity, companies, individuals, families, schools, governments and the media need to work together in ways that will bring better health to everyone in this country (Liodice, R).One of the things that the guidelines unattended is the point and the fact that adults make the vast majority of food purchases for their families, particularly for younger kids (Liodice, R). So if the adults dont buy it the kids wouldnt be qualified to eat it. But what the guidelines did not forget is what children do, to get what they want. Example how children will through a temper tantrum if they cant have what they want. So the adults have a tendency to give in to keep the child calm. This problem I blame on the government for taking punishment out of the home.Adults are powerless against children in fear of going to jail for child abuse or child endangerment. Personally I feel a hinge on to the wood shed would be called for, it never hurt us, but it did get our attention. In order to help stop the bad influences of food commercials on children, companies have started backing off how many food commercials they advertise. According to Nielsen Media Research there was a thirteen percent decline (Liodice, R). Especially during the prime time when children are watching television. This is a start but not the cure for childhood obesity.This is not just a media problem. This is a problem starts at home, children need to piddle away outside more in the fresh air so they get the exercise. T. V. was not designed to be a babysitter, but seeing it has become a babysitter schools, government, companies, individuals, and families all need to work together to stopping childhood obesity. References Boss, J (2010) Think Critical Thinking and Logic Skills for Everyday Life. Retrieved on February 14, 2012 Kyla Boyse, RN. , elevated 2010, Television and Children, Retrieved on February 14, 2012 from http//www. med. umich. edu/yourchild/topics/tv. htm

Marketing Galaxy Essay

The company that I maintain chosen for the basis for my report is impair Incorporated. They agitate been position the 5th largest privately held company in the United States and had a $30 billion annual sales in 2010. The majority of hoi polloi think of umber when they hear of Mars however their confectionary harvest-homes argon not the only thing they focus on. They cater for six barter segments- Petc ar Wrigley Food Drink Symbioscience ChocolateThey atomic number 18 a privately owned company with much than 65,000 Associates who ar committed to delivering the best quality in the segments above. Out of the six segments I get bring out be focusing on one Chocolate. Mars have 4 billion dollar global brands which includes M&Ms Snickers and also Milky elbow board.Chocolate confectionery is very much a part of everyday life in the United Kingdom. The UK is the largest java consumer in the world with an annual honest per capita consumption of 11.5 kg followed by Liechtens tein with 10.9 kg.The actor why I have chosen this company is because they have a strong background when it comes to coffee bean and triplet of their products beetleweed, Mars Bar and also Bounty have been listed in the Top Ten Chocolate bar of all time. ace of the products that Mars Incorporated that intimacy me is Galaxy which is extremely popular in the United Kingdom Middle East and in Africa.Galaxy is also known as Dove in many parts of the world such as United States Germany Malaysia and Greece. Nevertheless, the burnt umber use in Dove products is a different taste from the chocolate used in Galaxy. Galaxy has 11 different products such as Galaxy Ripple Galaxy Cookie Crumble Galaxy Counters.As we know Galaxy has many different spin offs, which gave me an idea for a refreshing product. Galaxy gleam sinlessness. Galaxy believes that the indulgence about chocolate is about the on the satisfying experience. It has a luxury yet sensual feel towards it. The majority of white chocolate products is mainly aim at the children food market, providing products such Milky Way and Kinder Bueno. on that point are a few white chocolate products for adults however are on the upper scale such as Divine Fair-trade and Green & sullens.When looking for into the deals and losss of a Galaxy chocolate, customers still want that luxury feel when they take that first bite. (Galaxy calls it Love at first bite). Customers want a warm feeling inside and for that moment, they dont want to worry about how many calories they are going to add. Galaxy Smooth white delivers just now this and more. It provides adults with a white chocolate that is not deemed to be immature or just any chocolate that you would have daily in your lunch box. This chocolate is for lovers of white chocolate or chocolate in general who enjoy indulging themselves with an experience that allows them to be in their own world where everything is perfect for that moment.70% of the whole UK confect ionery market is accounted for by chocolate, with annual sales of 3.75bn. tweed chocolate only accounts for just 1 to 2% of UK chocolate consumption (milk chocolate accounts for 92%). Tony Bilsborough, Head of UK Media Relations (Cadbury) believes that there is a massive growth potential with white chocolate. Weve seen the figures and our competitors have, too, he says. I think you could say that white is the new brown.According to market research it has shown that white chocolate is famous among the female segment of the United Kingdom population. Women in return have rewarded Galaxy with sales figures that have totalled companies such as Ferrero, Green and Blacks, and Lindt combined. (According to UNS Worldpanel data.) Galaxys stigma market is women between the ages of 25 and 45 however for Galaxy glow White, I would want to lower the age to 21, as I believe in this generation, women from the age of 21 are deemed to be more mature than they were 10 years ago as they are more in dependent and becoming more career focused.When looking at segmentation criteria for Galaxy Smooth white, I looked at Demographic. This segmentation involves dividing the market into different groups based on variables that interest to age, gender, family size, income, occupation, education, lifecycle and generation. This is known to be one of the most popular bases for segmenting consumers groups, mainly as consumers wants are closely linked to such variables as income and age and there is more data available to assist with Demographic segmentation process.Below are the main demographic segmentation variables for Galaxy Smooth WhiteAge/genderAs explained above Galaxy Smooth White will be aimed at 21-45 year old women. As facts show that women in the United Kingdom find white chocolate very popular. There are many white chocolate available for children so breaking into that market will be a massive risk, whereas white chocolate aimed at women is a kind of small market waiting to b e broken. Galaxy is also known to be a chocolate that is soft sensual and even romantic. So aiming this product towards men will be a big fail.IncomeWhen looking at this product, its shows its a luxury good. even compared to products such as Green & Black and Divine it is not at that end of the scale. Galaxy Smooth White appeals to consumers of all types of income which marques it different from competitors such as Divine who are aimed at those with a medium to high income.LifestyleWhen looking at Galaxy Smooth White the type of women it is aimed at, is those with a hectic lifestyle so whether it be psyche who works all through the week a m some other of four or even a student who constantly in their books. The aim of the chocolate is that when a women needs a moment for herself, Galaxy Smooth White allows her to calm down allows her to focus on herself her needs and for that moment nothing else matters.The reason why I chose women between the age of 21 and 45 for the target mark et is that apart from children they are the main consumers for white chocolate. There is also room for a luxury, sensuous affordable chocolate in the confectionery market. I still want to keep Galaxys consumers as a target market as the company has been influencing it consumers to fall in love with Galaxys silky taste while also endorsing itself as a image of indulgence, femininity, and sensuousness.It is important that Galaxys traditional image is reserved as there are many benefits for Galaxy Smooth White to be associated with Galaxy. One brand that may be seemed as competition is Cadburys Dream, which is portrayed by them as a white chocolate made with real smooth, escape in your mouth chocolate. I know that Galaxy Smooth White will be positioned at a higher rank compared to Cadburys Dream as I have a more solid knowledge of my target market and Dream did not have a fall out clarification of what their target market was.Galaxy has been linked to female-friendly activities such as book and films such as The Devil Wears Prada and Sex and The City. All this relates to Galaxy Smooth White Brand.When marketing Galaxy Smooth White, I need to make sure that I create a successful mix of Being the even out product Sold at the right price Sold in the right place Using the right promotion ProductGalaxy is already a household name and is known for being a chocolate that caters for women. One of their branded names is Why have cotton when you can have silk? When looking at what the customers wants from the Galaxy Smooth White, they still want that feeling of having a soft, smooth silk like feeling of white chocolate. Not only does it have to taste right, it has to look perfect. The packaging should be similar to the current Galaxy Smooth Milk however have white/sliver silky ball up covers with the same colour background, however the words Galaxy written in white. The Galaxy Smooth White should be written in white. We still want to keep the packaging simple as the p roduct is our main focus.Comparing this product to others such as dream, I think the Brand name does attribute Galaxy Smooth White at an advantage as what we are selling relates to the brand has been backed up by the brand. So we are in a position where the consumers know what to expect.PriceGalaxy bars are now (46g) sold at a retail price of 57p. The larger ones (125g) are sold at 1.26. When looking at pricing the Price must be right. In regards to Galaxy Smooth white I will use, Penetration Pricing. The aim of this is to increase the market share of a product. Galaxy Smooth White could you the Special Introductory Offer. Here I am able to set a relatively low initial entry price, lower than the established price to attract new customers. This strategy aims to encourage consumers to switch to the new product because of the lower price which will be 1 for 125g and 45p for 46g.Although this type of pricing is mostly associated with a marketing objective of increasing market share or sales volume, in the short term profits will result in being lower than if the price was set higher. However long term, there would be profitability of higher market share, so the pricing strategy can often be justified.PlaceWe have to make sure that the Galaxy Smooth White is obtainable in supermarket, on depict and even local shops. Galaxy Smooth White should be available for consumers as other confectionaries are. So even a vending machine at work should have Galaxy Smooth White waiting for the consumer to buy it.Our distribution contrast will be Suppliers wholesalers/companies-Consumers. I also would want to send samples to catalogue companies as a way of introducing the new Galaxy Smooth White. The type of Catalogues I would like to send samples to be More and Cosmopolitan as they are magazine that are aimed at women aged 21-45.PromotionThe target market does need to be aware of the existence and availability of the product through promotion. To promote Galaxy Smooth White th ere needs to be a enormous range of advertising, through magazine television and billboards. The best time to promote and launch Galaxy Smooth White would be Christmas as it can relate to the White Christmas theme. It also related back to the brand, as many people will be busy buying Christmas presents students will be busy stressful to get all their Christmas assignments done in time and they can relax with a bar of Galaxy Smooth White.The marketing mix should be more than a checklist of the 4Ps as we mist blend together all the elements. The pricing, promotional and distribution strategy of Galaxy Smooth White must be consistent with the product and target market.Booms and Bitner (1981) suggested another extra 3Ps that are People Physical evidence ProcessPeople looks at all the people whether they be directly or indirectly involved with the product. Process analyses the procedure in which the flow of the activities of which the product is consumed. Lastly, physical evidence is re lated to the environment in which the product is delivered.PeopleThe electrical shock that people have within the market should never be underestimated. This is most obvious when looking at front line sales to customer service staff which will have a direct impact on how your product is perceived. Galaxy as a whole makes sure that the customer services staff are provide high quality services to our consumers. This is why Galaxy Smooth White will be distributed in well names supermarket known for their excellent customer service such as ASDA and Tesco. All the elements of the marketing mix will have an impact in regards to Galaxy Smooth White but People carries an importance of regarding marketing as an integral part of the way I would do business is clear.ProcessThis part of the mix is about being easy to do business with. We have all been in situation where we have either bewilder frustrated at call centres that are not able to answer our questions irritated when you are unable t o purchase something in the shop because it is not come on their computer and you clearly see it on the shelf. Situations like this make this element important. This element will make sure Galaxy Smooth White looks at this from its consumers side. We will make sure that the process right and easy.Physical EvidenceWith tangible goods such as Galaxy Smooth White we can offer our consumers the chance to try before you buy, or at least see, strike or smell the good. This is why in out promotion element I explained by sampling the chocolate in magazine, aimed towards our target market. Through this we will be able to build trust and then(prenominal) a relationship with the consumer and to do this we must provide evidence of the quality that we will be providing as possible. Physical evidence refers to all the tangible, visible touch points that our consumer will come across before they buy.Overall, I do believe that this product will sell well because its new product made from an exi sting product and Galaxy has a strong name on its own and the products that have been made from Galaxy have all been a success and are still marketable.ReferencesNew year, new Galaxy Rainforest Alliance Certified drinking chocolate . 2011. New year, new Galaxy Rainforest Alliance Certified Cocoa . ONLINE Available athttp//www.galaxychocolate.co.uk/. Accessed 29 November 2011.About Mars World Famous Company Mars . 2011. About Mars World Famous Company Mars . ONLINE Available at http//www.mars.com/global/about.aspx. Accessed 29 November 20117-Ps Extended Marketing Mix Booms and Bitner. 2011. 7-Ps Extended Marketing Mix Booms and Bitner. ONLINE Available athttp//www.valuebasedmanagement.net/methods_booms_bitner_7Ps.html. Accessed 12 December 2011 go up Marketing Mix and SWOT . 2011. Nestle Marketing Mix and SWOT . ONLINE Available at http//www.docstoc.com/docs/12163694/Nestle-Marketing-Mix-and-SWOT. Accessed 12 December 2011.Health, Beauty, Fashion, Love, Careers and more much Magazine. 2011. Health, Beauty, Fashion, Love, Careers and more MORE Magazine. ONLINE Available athttp//www.more.com/. Accessed 12 December 2011.How to Develop Your Distribution Channels Marketing M.O.. 2011. How to Develop Your Distribution Channels Marketing M.O.. ONLINE Available athttp//www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/. Accessed 12 December 2011.

How Does Stevenson Explore The Notion Of Duality Throughout The Novel Dr. Jekyll And Mr. Hyde? Essay

Robert Louis Stevenson is renowned all in all over the world today for his contributions to English literature he makes his skill evident in his ability to utilize the duality of soul concept with example of one atomic number 1 Jekyll, showing in some agencys what can and does happen when Jekyll decides to experiment with the aspect of his evil office and bring it to the surface as the twisted character of Edward Hyde incorporating the interplay of good and evil, in his sassy Dr Jekyll and Mr Hyde, published in 1886. Stevenson creates an effective mystery tale set in niminy-piminy London and does this by leaveing sub themes that refer to the primeval theme of duality. He keeps readers engaged with the developing plot and unravels pieces of the puzzle as the story unfolds, creating an effective mystery tale while his emotions are shown as the nature of humankind and Victorian moralities are explained in one of the most famous novels of the present day.In the story I provo ke noted that Stevenson presents the reader with the complexities of human nature through his portrayal of characters. For example, he describes Utterson as being dreary, and, yet somehow lovable, he then reveals that although he enjoyed the theatre he had not been for twenty eld. These descriptions are contradictory and reveal that Utterson has two sides to his personality, one of which he now seeks to suppress, the other a respectable, reliable and responsible man. I believe that Stevenson needs readers to relate to and rely on Utterson as he is the most frequent narrator of the story, thusly he presents him with this censored past where he used to be frequently more outgoing, yet now he is old and respectable.Also, Victorians were much more impressionable than people of the present day, therefore Uttersons upkeep of his respectable, sensible side to his personality publicly and the fact that he drank gin when he was alone, which helps us to warm to him even more, was vital to S tevensons success in displaying the central theme of Duality through the sub themes of Suppression and Respectability, explored through the character of Dr. Utterson. I think this is successful because even in a character such as Utterson, who we all come to empathise with and rely on, can be susceptible to duality, just as any human being can, therefore it makes us think and question ourselves.Another way in which Stevenson represents Duality is through the setting of the door in the first chapter aptly titled Story of The ingress. The door is situated on a typical, fairly rich Victorian street which is described to have cleanliness and gaiety of note, this gives the impression that this area has a account to upkeep, however, the splendid picture of the street is ruined by a door which stands out somewhat, Blistered and distained with prolonged and sordid negligence. This description uses great tomography that causes an impact on the reader. One interpretation a reader could h ave is that, despite the cleanliness and class of the street, duality is shown in the fact that derriere closed doors things whitethorn not always be what they seem, therefore the are two sides, one which seeks to suppress what is really going on inside, and one which has a respectable reputation to uphold just like the character of Dr. Utterson.Also, this could be representation of how rich and poor live so close together, as in Victorian propagation a rich street could be directly adjacent to a poor, therefore Stevenson is demonstrating how different these classes are, yet they are living closely together, another way in which duality is explained. Furthermore, Stevenson could also be relating to his previous life in his hometown of Edinburgh, which was divided into poor and rich, old and new by a single river.Stevenson, who lived on the rich and new side often ventured into the other and gained an insight on how different the two sides were, whilst seeking his inner temptations and leading a double life, therefore duality was recognised within himself. We know that the door is significant in this chapter and it is evident in the fact that the chapter is named about it, therefore it makes us realised that it is authorised for a reason, and that reason is to represent duality further in a setting. This is successful as there are many different interpretations to make, yet all lead to the same conclusion of duality, and this chapter is vital in letting readers know that duality is, and will be, the key to the story.A further way in which Stevenson explores duality is in the structure of the novel. The novels structure is unique in the fact that it isnt written entirely in first person, as it would have been possible to tell the story in the manner of a confession from Jekylls point of view. We are limited to Utterson when reading in an omniscient view for the first eight chapters, however after this in Chapter 9 it switches to first person, where we read Dr Llanyons Narrative, and after this it is again first person, where we hear from Dr. Henry Jekyll himself. The structural and linguistic devices employed by Stevenson create an unusual atmosphere of controlled suspense, which surrounds the story. The gradual building up of horror and destruction is achieved through a unwilling accumulation of unemotional detail.The fact that the story is written in the view of three different, distinct people gives it three different endings, making us go back in time to read from another point of view, this uncovers more of the story and keeps the reader engaged as they can finally see behind the closed doors and find out what they have been dying to find out throughout the story. This notion of suspense keeps the genre of mystery intact as exactly minor clues are given away until the three different endings, each one gathering more evidence, this is extremely successful because of this and further benefits the theme of duality, and of be given mystery.Robert Louis Stevensons tale can be interpreted as a coherent warning to Victorian society of the potential effect of such kill social, ethical and moral conventions and I would agree that some of these still exist today. Through the use of the sub-themes of characters, setting and structure Stevenson makes us realise that duality is present within ourselves, and can be dangerous at times. Furthermore, he explores what it means to be human thus ensuring that his mysterious tale is as revealing, relevant and gratifying to a reader in 21st century as it was in the 19th.

How and why customer groups are targeted Essay

Gillette mach 3 turbo razorThe Gillette mach 3 turbo razor is aimed at work force age between around 17 upwards. The mach 3 turbo razor is essenti exclusivelyy a razor for shaving hair off mens faces, so any man who wants a clean shaven face is targeted by Gillette. Xbox oneMicrosoft have marketed the Xbox one as more than just a back console but a multi-media centre to attract a bigger target audience than just gamers. They targeted anyone between mid teens to late twenties or even higher. However Gamers leave alone take up most of the target group.Apple iPhone 6The iPhone 6 idler be marketed at pretty such(prenominal) anyone with the wide range of functions it has for example internet access, high definitions camera and pictorial matter recorder, smooth music access, games, texts and c exclusivelys and face time. The target audience is anyone from mid teens and upwards.Fender example telecasterThe fender standard telecaster is an instrument that result be aimed at anyone wh o plays electric guitars. It can be aimed at young children or elderly people and all guitarists in between, but also because of it versatility it can be aimed at many different genres of music for example Blues, Rock, country etc Business to business productsBic ball sharpen pensThese types of pens are one of the most famous pen brands in the world, Because of this many business have used their products. Bic ball point pens are aimed at all businesses which whitethorn have offices or any sort of reception or desk work to be done. For example Accountants or law firms. JCB Large ExcavatorJCB will aim their large excavator (Digger) at any sort of contracting/sub-contracting firms that are involved in the construction industry. For example Joinery firms. The main characteristics/features of severally group for each product Gillette mach 3 turbo razorBecause the target audience of the Mach 3 razor is so big it is hard to specify specific characteristics apart(predicate) from the fac t they are men who want a very good close shave with minimum facial irritation. These consumers will be from all backgrounds and remain globally all over the world.Microsoft Xbox oneThe most of the target audience will most likely be people who like playing video games and probably have done before the Xbox one was released these people are aged between early mid teens to mid late twenties. Also because of the Xboxes merchandising as a multi-media centre many people have who like movies may have bought one also. The people who own an Xbox are from all over the world have a big range in age.Apple iPhone 6Most likely because of the iPhone sixes recent release the people who bought one had an iPhone prior to this one releasing. Also because the iPhone 6 is so expensive the people who did buy one are financially well off or bought it although they know they cant afford it or Teenagers asked their parents/ guardians to buy them one. These people are global however the majority are in the U.K and U.S.A. Fender standard telecasterThe people buy standard telecaster are for the majority of the time musicians and have an interest in music probably because of their choice in guitars blues, rock, country, rock and roll etc However because ofChristmas telecasters may have been bought as presents to children or siblings. Also in recent years old electric guitars have become collectable some reaching prices of $400,000 and to a higher place in some cases, so collectors may have purchased a standard telecaster to keep for 40 years until it is collectable.Bic ball point pensThe business that buy Bic pens are mostly office based for example accountants or law firms, Also it could be construction firms with offices. Pretty much any business with an office that necessarily pens probably buy Bic pens. Because Bic is a global company they have customers all over the world and these companies may vary in their trades.JCB Large excavator irrelevant Bic not every business nee ds a digger. This product will be specific to the construction or deconstruction industry. Contracting businesses will be the biggest customer for JCB these may include joinery or earthmoving contractors. JCB is now a global company meaning their customer base will also be global as construction work has happened all over the world and will proceed to be so.How each audience is reachedConsumer productsA business may decide it needs to reach its customers geographically. Two neighbourhood classifications that are commonly used by organisations are ACORN and MOSIAC. ACORN is a geo-demographic tool that businesses use to identify and recognise the UK population and local demand for products and services, The ACORN scheme categories UK postcodes using demographic statistics and lifestyle variables to give businesses a guide to the difference between geographical regions. MOSIAC is a system that classifies households in the UK into 12 Mosiac groups and 52 sub groups called Mosiac types . These groups and types are formed on the basis that the households comprising them share certain characteristics. Their core customer segments by cross-referencing their customer database with the profile. This helps them to conduct marketing decisions based on the kind of customer they attract.Business to business productsAll the individuals and groups who participate in the purchasing decision process in a business are known as a Decision-Making Unit or DMU. A DMU could include the following groups Influencers these are individuals whose opinion may be desire intimately a product or organisation. They will probably be influenced by brands, company reputation and ongoing relationships. Users Users will be interested in the make headways the product offers, such as increased production rates or reduced waste. Buyers Buyers or purchasing officers will be concerned about easy purchasing arrangements, delivery dates and security of supply. This can mean that a business can differ entiate itself from the competition by stressing its success rate and how long it will last.Deciders Deciders such as managing directors will probably be most concerned with the overall cost of the product and whether the organisation can afford it. The cost benefit of purchasing the product or service is a key issue as it is obviously not worth the purchase if the benefits that may result do not warrant the initial investment. Specifiers Specifiers decide on the detailed specification of the product to be purchased. They may well want technical information about such things as component performance and material characteristics. Gatekeepers Gatekeepers may deny potential users information for a variety of reasons, for example, quality managers may have caoutchouc concerns or finance managers may have financial reservations. They can prevent sellers reaching the key decision makers.BibliographyBtec Level 3 National Business scholar Book 1

Mandatory HIV/AIDS testing for Pregnant Woman

Today, anti retroviral therapies are being developed by several manufacturers, in a bid to finally be qualified to reduce the number of instances of the transmission of human immunodeficiency virus from yield to minor. The drug AZT, for example, has been successful at shoot bug erupting the rate of such(prenominal)(prenominal) direct transmissions down, and this has given rise to a widespread feeling that if turn outing of expectant women for the presence of the dreaded back up virus were to be made authorisation, thence perhaps many lives could be saved. It must(prenominal) be remembered that before the year 1994, when aid became renowned for its impact on the human body, not very much was know most the disease, often referred to as the scourge of modern man, and nothing at all was known about the transmission of this disease from a mother to her unhatched child.It was in late 1994 that an American clinical trial known as ACTG 076 was able to essay the assumption tha t when a drug AZT was administered to a human immunodeficiency virus positive meaning(a) adult female, and also to her child immediately after its birth, it was able to lower the rate of transmission from a high of 25 % to a low of 8 %. The trial was based on the fact that the pregnant woman had to be given the drug during her pregnancy, during her labor, during her delivery, and for the immature baby during his first sise weeks of action.Immediately after the results of this trial were published, the US Public Health Service recommended that all human immunodeficiency virus positive pregnant women must be given the drug, especially to those women who show a likelihood of developing the disease. This was to include women who had never taken drugs of any kind against human immunodeficiency virus help. The administration of the drug, of course, involved an invasion of the womans basic covert, and this was something that created a stir at the time. Such invasion of privacy was not to be tolerated. (Yovetich)As stated earlier, making HIV testing mandatory for a pregnant woman, in the hope that the womans unhatched child could be given a better and more productive and disease free life was not as simple an issue as it may fox sounded at the time. There was much opposition from several different quarters. The main curtilage for the opposition was that the womans private life would be exposed, as HIV was a disease that was clothed in much secrecy, and it still is today. Defenders of privacy of a human being fought a long war to oppose mandatory testing of all pregnant women for the dreaded AIDS/HIV virus.To test a woman against her will, and then inform her that she had AIDS, and that she must take the drug so that her unborn child would not develop the disease would be a rather intrusive method to follow, felt privacy defenders, even if such testing meant that the risk of transmission to others would be reduced, and many lives could be saved in the succe eding(a). However, the several advances in science through the years until today have prompted many individuals to reconsider the issue today.Several people ask themselves today, are the potential benefits of mandatory testing for AIDS/HIV in some contexts outweighing the privacy interests? Or, on the other hand, is such an invasion of privacy completely justified if the unborn child could be saved from a life of disease and eventual death?It must be noted that several experiments and trials have been able to prove beyond a reasonable doubt that when a pregnant woman is tested for AIDS, and it is found that she is HIV positive, and she is then offered the drug that would combat the transmission of the disease to her unborn child, and she takes up the offer, then the receives of the unborn fetus being born with full blown AIDS would be reduced dramatically.Statistics have revealed that such therapy would successful bring down the rate of transmission from a high of a cardinal on fo ur chance, to a one in fifty chance. Such secern has prompted a rash of proposals on the part of the governments to make the testing of HIV/AIDS mandatory for a pregnant woman. To date, it must be noted that merely the legislatures of New York and Connecticut have been able to sanction mandatory weapons platforms that would impose HIV tests on a pregnant woman, without her consent, wherein she would be able to turn down the offer of testing put forth to her.Although it may be true that at first glance, one would not be able to understand why anyone would wish to turn down an offer to save their unborn child, it is indeed a fact that science today has not yet advanced so far as to absolutely guarantee that the young pregnant woman would not pass on the disease to her child, like for example, statistics are able to prove that even if a pregnant woman has no medication at all for her AIDS, she still has only a one in four chance of transmitting the virus to her unborn child.This is because of the simple fact that a mother transmits the disease to her child during the process of delivery, which is the time when the infant would be exposed to the race of his mother, without the protection of the umbilical cord that has connected him to his mother all the nine months. In other words, statistics prove that intra-uterine transmission, that is, transference of the virus before delivery, of AIDS to the unborn infant is quite rare, and it does not take place in one out of four cases. AIDS and HIV can also be ancestral to the child after its birth, through breast feeding.Furthermore, it is important to remember that when an infant is born to an HIV-positive mother, HIV-antibody tests carried out on the newborn will always turn out to be positive, for the simple reason that the baby has would have inherited the HIV antibodies of its mother automatically during the birth and delivery processes, and this cannot be taken to mean that the newborn is infected with AIDS and HIV. In these cases, the antibodies that the baby has inherited would stay in his body for the first few months of his life, after which it would be replaced with his own. If the HIV testing is do on the infant at this stage, it would reveal the actual status of the child, rather than if it were to be done immediately after birth, which would often mislead the persons involved. (The ACLU on HIV testing of pregnant women and newborns 2001)It is a sad fact indeed that the information on AIDS in America and in Canada indicated that almost 766 out of 824 pregnant and HIV infected women from twenty five states of the United States of America were aware of their HIV status much before their deliveries, yet there are about 280 to 370 peri-natal HIV transmissions in the country, every year. Researchers and scientists state repeatedly that the only way in which to control this dismal state of affairs would be to make HIV/AIDS testing mandatory for pregnant woman, despite opposition from s everal quarters.In Canada, for example, three different HIV testing approaches have been assayed, and medical records and relevant data have shown without doubt that the so called opt-in or voluntary testing approach, in which a pregnant woman is offered pre-HIV test counseling, and must give her consent voluntarily to an HIV test is generally related with lower testing rates than the opt-out voluntary testing approach, in which the woman, who has had HIV/AIDS counseling, may choose to lour HIV testing. As a matter of fact, even the mandatory newborn HIV testing approach proved to be ineffective, and the testing rates were much lower than expected, although they were better than the opt-in testing method. (HIV testing among pregnant women, United States and Canada 1998 to 2001 2002)Today, with the governments across the world, especially in developed countries responding to the HIV/AIDS epidemic, women seem to be at the center of all the attention, and increasingly, global efforts at AIDS prevention seem to center on women, especially pregnant women who may transmit the dreaded AIDS virus to their unborn child, either before or after delivery. Most governments are taking advantage of the fact that medicines and drugs are available today, which would be able to effectively block the transmission of the virus to an infant, and these governments are using the drugs to make sure that the AIDS virus would not spread far and wide. One such government initiative is the PMTCT Program, or the Prevention of Mother to Child Transmission Program.It must be stated here that although the benefits of this and other mistakable programs may be tremendous, it is very important that the government takes into consideration the experiences of a pregnant woman who lives with AIDS, and the trauma that she undergoes as a direct result. The government must also learn to adopt a human rights perspective when it deals with a pregnant woman, and issues that concern her privacy. As a ma tter of fact, several governments seem to have forgotten, state human rights personnel, about the woman with AIDS, so keen are they on the prevention of the transmission of AIDS to the unborn child.Herein lies the crux of the issue if the woman were to be treated as a patient, who is suffering from a dreaded and fatal disease, who needs treatment for the disease, and who has human rights as an individual, then it would be unceasingly easier to deal with the issue. In other words, if the governments were to respect the woman who is harboring the AIDS virus, and treat her with basic human dignity and respect, it would ensure that her unborn child who is the future citizen of the country, and the future of his family would be better served.When this is taken in light of the fact that women are three times as likely as men to develop HIV/AIDS, and that a woman is physiologically more susceptible than a man to developing the infection through vaginal intercourse, it would seem that acco rding a woman the deference that she deserves would be the best approach to the problem. In certain under developed countries, women have been reported to say that when they were diagnosed with AIDS, they were asked to abort their unborn fetuses, as they supposedly had no right to pass on the infection to their unborn baby. In such cases, it is evident that the feelings and the rights of the woman were not considered in any way, and this is by no means uncommon.Although PMTCT Programs have today gained in popularity, and it is being touted across the world as being the one surefire method to control AIDS, these programs do embarrass a certain invasion of the privacy and dignity of the woman concerned, especially in countries where the woman is denied the right to give informed consent to HIV/AIDS testing and treatment, probably because of a lack of education, and she is also denied her right to confidentiality. When this is taken in context of the stigma associated with AIDS in sev eral countries, it is obvious that the program must be refined and restated, if it were to be a success. ( heavy(predicate) woman living with HIV n.d)To conclude, it must be said that although mandatory testing for HIV/AIDS may be an excellent idea and that it would help prevent the transmission of the virus to a womans unborn child, the program must be implemented while keeping in mind the human rights, the right to confidentiality, and the basic human rights of the woman suffering form the disease. If this were to be done, then one can look forward to a world in which the awful HIV/AIDS virus would be eliminated, and the world would be a undecomposed place once more.Works citedYovetich, Tasha Making it mandatory, should HIV tests be required for pregnant women? The Canadian Womens Health Network (1999) 13 December 2007The ACLU on HIV testing of pregnant women and newborns HIV testing of pregnant women and newborns (2001) 13 December 2007HIV testing among pregnant women, United St ates and Canada 1998 to 2001 MMWR Weekly (2002) 13 December 2007Pregnant woman living with HIV Reproductive Right.org 13 December 2007 (n.d)

The anesthesia technician & technologist’s manual: All you need to know for study and reference Essay

Improvements of AnesthesiaIntroduction From nineteenth century, there have been important and continuous advances in the field of medicine in United States, particularly in discovery of microorganisms as the root cause of disease and anesthesia. The usefulnesss have been of great importance in facilitating effective, convenient, and safest methods of treatment. The paper below discusses anesthesia improvements, and importance of its improvement in treatment.Improvements of anesthesia The direct use of volatile anesthetics and intense cold were the most important locomote in anesthesia in nineteenth century. The steps were used in surgical sites during treatment of traumatic injuries. This was mathematical by bringing down local anaesthetic temperature of body tissues by the application of salt and ice during the surgeon. However, to estimate the cold projection was extremely complex when using salt and ice. This gave rise to new techniques such(prenominal) as topical applicatio n of Dutch oil and vaporization of ether and ethylene chloride by fumigation and spraying. Since then, there was continuous discovery of more anesthetic liquids such as amyl hydrate and vaginal Dutch. Having improved the anesthetic liquids, there was a major challenge in obstruction of sprays used. As a result, there came admit to improve the jet, which was practicable by designing different systems of nozzles. Almost to the end of the century, some medical practitioners recommended the improvements best for surgeon but many individual called for election approach, especially in minor surgery (Walter, 2014). All the way from 19th century to transition into the twentieth century, there have been many improvements of anesthesia fear (Woodworth, 2012). For instance, the common practice discussed above diversenessd by introduction of cocaine around 1884.Later in 1934, the sodium Pentothal was introduced for intravenous anesthetic administration. Despite its many challenges associat ed with its shun side effects when administered to some patients, it remained the most effective until 1977 when Dr.Brian Kay introduced muscle relaxants and rubber endotracheal tubes. In 1980s, pulse oximetry and end tidal CO2 were introduced that facilitated EKG monitoring.Use of the improvement in medical practice today Some of above discussed improvements are still used across the United States. For instance, the improvement of EKG monitoring makes it possible to manage neuromuscular blockade .In addition, the use of muscle relaxants and rubber endotracheal tubes makes it easy for anesthesiologists to monitor the condition of the patient .The monitoring of the patients condition primarily involves checking of blood coerce as well as pulse rate. Being able to process EEG measurement, end tidal CO2 and pulse oximetry have made it possible to quantify the depth of anesthesia. The monitoring incorporated with some of discussed advances has led into the best anesthetic practice by improving patients safety. Indisputably, there is noneworthy from the use of advances though some of the anesthetic practices used today for surgery have changed tremendously. Unfortunately, while bringing the changes in transformation of anesthesia surgery, the dramatic change in body knowledge and skills developed from the improvements has resulted to inseparable and complex medical disciplines.Future developments in anesthesia Aside from the above important improvements discussed such as introduction of pulse oximeter in aesthesia practices in United States today, there are many cases of mortality and morbidity in anesthesia. It is therefore obvious that the discoveries are not the end of the road but the push to new heights .However, with improved, optimal, and creative anesthetic management evident in United States ,there is hope of continued improvement to develop most safer and effective anesthesia practices while cutting down the pressure from medical economics. This will only be possible if anesthesiologists rise to the challenge.ReferencesWalter. (2014). In Encyclopedia Britannica. Retrieved fromhttp//www.britannica.com/EBchecked/topic/482821/puerperal-feverWoodworth, G., & Kirsch, J. (2012).The anesthesia technician & technologists manual All you need to know for study and reference. Philadelphia Wolters Kluwer Health/Lippincott Williams & Wilkins.Source document

Two Restaurants

Food That Tastes Wonderful Is it olive tends friendly and hospitable dish out(p) or is it the appetizing and blazing not entrees ll Foranios that reminds me of the Italian heritage? Before deciding which restaurant leaves my mouth watering for more, I compare and blood between taste, service and cost must be considered. For me, choosing which restaurant to recommend to family members is as hard as cutting the perfect pink rose for a floral arrangement. The whole world would be a better place if you could choose a restaurant that always had food that tasted wonderful.At ll Fornaios, I feel worry a chef in Italy has just prepared my meal. Their pasta melts in your mouth and is always accompanied by hearty and rich sauce. My eyes pop out of head when I see the delectable dessert tray. Then both carry a wide selection of freshly prepared desserts identical chromatic tiramisu. On the contrary, at Olive Garden, your dinner always comes with all you can eat salad and piping hot bread sticks. Yet, ll Fornaios you must order a salad break in from your entree.On the other hand, ll Fornaios provides its customers staple sourdough bread served with olive oil and balsamic vinegar spiced with herbs. Similarly, the salad at both restaurants are always fresh and is dressed with a tangy and light vinaigrette. In the resembling way, both restaurants offer their ravished customers a wide selection of beverages including sodas, teas and coffee to wet their whistles. Delicious, freshly prepared food is a must when I am spending a night out with friends or family. Service is something that I value highly when spending my hard bring in money on a night out.The service at Olive Garden is a snail trying to win the mile run race. However, when I arrive at ll Fornaios I am seated almost immediately, whereas at Olive Garden, I have to sign a waiting angle of dip and they hand me a flashing disk. The servers at Olive Garden, in contrast, seem sometimes annoyed when I ask for som ething wish well more water or an extra plate to share an item. Equally, both restaurants bring my meal in a timely manner. They both give me service with a smile like a sun shinning in the morning sky.Similarly, both places of business are more willing to trade my order if it is not to my satisfaction. If am not qualifying to receive the service I deserve, I might as well walk right out of the establishment and not look back. Do you like throwing your money down the drain? If not, the maybe ll Fornaios is not the most cost effective restaurant for you. I often feel that money is degraded out of my purse the minute I sit down at my table. On the other hand, ll Fornaios does offer more food for the price.An average pen nib at Olive Garden is about forty dollars, whereas at ll Fornaios the final bill can range from fifty to one hundred dollars ground on your choice of entrees, appetizers, drinks and desserts. Unlike Fornaios, Olive Garden does offer specials on certain dishes at specific times of the year. In the same way, both restaurants offer drinks that are similar in price and that prices included refills. Also, Olive Garden and ll Fornaios both have appetizers that are around the same price for the same generous helping.Value is a huge factor in deciding which restaurant I would choose to refer a friend or family member. Yes, Olive Garden offers more food for the money, but the aroma and taste from ll Fornaios entrees are by far superior, not to mention the provide better service for the customer. ground on my evaluation of the two restaurants, I would have to choose ll Fornaios. Next time you are in the mood for true Italian cuisine, try Olive Garden and ll Fornaios, and then make the choice for yourself

Reproductive Health Bill Essay

II. BODYThe first cadence the Reproductive Health Bill was proposed was in 1998. During the model 15th Congress, the RH Bills filed are those authored by endure Minority Leader Edcel Lagman of Albay, HB 96 Iloilo Rep. Janette Garin, HB 101, Akbayan Representatives Kaka Bag-ao & Walden Bello HB 513, Muntinlupa Representative Rodolfo Biazon, HB 1160, Iloilo Representative Augusto Syjuco, HB 1520, Gabriela Rep. Luzviminda Ilagan. In the Senate, Sen. Miriam Defensor Santiago has filed her own version of the RH neb which, she says, will be part of the countrys commitment to international covenants. On January 31, 2011, the House of Representatives Committee on creation and Family Relations voted to consolidate completely House versions of the bill, which is entitled An Act Providing for a Comprehensive Policy on Responsible Parenthood, Reproductive Health and Population Development and for Other Purposes. adept of the main concerns of the bill, according to the Ex deviseatory Note, is that population of the Philippines makes it the 12th most populous nation in the humans today, that the Filipino womens fertility rate is at the upper bracket of 206 countries. It states that studies and surveys show that the Filipinos are responsive to having smaller-sized families by means of free natural selection of family planning methods. It also refers to studies which show that rapid population yield exacerbates poverty while poverty spawns rapid population growth. And so it aims for improved quality of life through a consistent and coherent national population policy.Reproductive wellness is a state of achieve physical, mental and social well- existence and non merely the absence of disease or infirmity, in all matters relating to the procreative system and to its functions and processes. Reproductive health therefore implies that people are able to have a satisfying and safe sex life and that they have the capability to reproduce and the freedom to decide if, w hen and how frequently to do so. Implicit in this last condition are the compensate of men and women to be advised and to have access to safe, effective, affordable and acceptable methods of family planning of their choice, as well as other methods of their choice for regulation of fertility which are not against the law, and the right of access to appropriate health- tending services that will modify women to go safely through pregnancy and childbirth and provide couples with the best chance of having a respectable infant. In line with the above definition of reproductive health, reproductive health wish well is defined as the constellation of methods, techniques and services that contribute to reproductive health and well-being through go oning and solving reproductive health problems.It also includes sexual health, the purpose of which is the enhancement of life and in the flesh(predicate) relations, and not merely counselling and care related to reproduction and sexuall y transmitted diseases. 7.3. Bearing in mind the above definition, reproductive rights get the picture certain human rights that are already recognized in national laws, international human rights documents and other relevant United Nations consensus documents. These rights rest on the recognition of the basic right of all couples and individuals to decide freely and responsibly the number, spacing and timing of their children and to have the information and means to do so, and the right to attain the highest timeworn of sexual.There are 6 bills pertaining to reproductive health and/or population management that have been filed for computation in both the House of Representatives and the Senate for the 15th Congress.The most controversial of these bills is House Bill No. 96 authored by Rep. Edcel Lagman. House Bill No. 96, also known as the proposed Reproductive Health and Population and Development Act of 2010, will cover the following areasmidwives of skilled attendanceemergenc y obstetric careaccess to family planningmaternal death reviewfamily planning supplies as essential medicinesbenefits for serious and spartan reproductive health conditionsmobile health care servicemandatory age-appropriate reproductive health and sexual urge educationresponsibility of local family planning office and certificate of compliancecapability building of barangay health workersideal family sizeemployers responsibilitiesmulti-media campaignimplementing mechanismsreporting requirementsprohibited actspenaltiesThe bill is controversial, as it is being opposed by concerned citizens, especially the pro-life, pro-family and pro-God groups, regardless of creed or religion. The Roman Catholic Church expresses its opposition against the bill on many counts, most especially the procurement and statistical distribution of family planning supplies for the whole country, when the available recite from peer reviewed medical journals supports the hypothesis that when ovulation and fert ilization occur in women taking oral contraceptives (OCs) or exploitation intrauterine devices (IUD), post-fertilization effects are operative on occasion to prevent clinically recognized pregnancy. hormonal contraceptives and/or IUDs directly affect the endometrium. These effects have been presumed to render the endometrium relatively inhospitable to implantation or to the maintenance of the preembryo or embryo prior to clinically recognized pregnancy. These make pills and IUDS abortifacient.Pro-life groups, and many professionals in the medical and nursing fields, believe that physicians and policy makers should understand and respect the beliefs of patients who consider human life to be present and valuable from the moment of fertilization. Patients should be made fully aware of this information so that they stooge consent to or refuse the use of stylised contraceptives.However, the position of the Catholic Church and the pro-life groups does not mean that they espouse the att itude of natalism at all costs, as if the number of children, in itself, were the unmistakable signboard of authentic christian matrimonial life.The sexual act, properly exercised within marriage only, is ordained primarily to the denotation of life. If there are reasonable motives for spacing births, such as serious medical conditions in the mother, or extreme poverty, then the Catholic Church teaches that married couples may take advantage of the natural cycles of the reproductive system and use their marriage precisely those times that are infertile (natural family planning).Other aspects of the bill being contested by concerned citizens include the classification of family planning supplies as essential medicines when their safety/perniciousness profile and legal permissibility are questionable. At the same time, more importance should be given to the popular diseases, the top ten leading causes of morbidity and mortality in the Philippines, namely, infections such as pneumon ia and tuberculosis. Financial resources distribute by foreign donors to assist the Philippine government programs could actually be better spent towards pursue health programs targeting communicable diseases than purchasing artificial contraceptives.Very pertinent to the debate about reproduction rights is the right to life. The Philippine Constitution says that the State shall equally protect the life of the mother and the life of the unborn from conception. If artificial contraceptives are medically proven to induce abortion as one of their mechanisms of action, then procurement and distribution of such family planning supplies are unconstitutional and illegal.Benefits of the RH BillAllow couples to make decision to plan for their familiesThe RH Bills gives the couples and the women, specifically, the choice and freedom on the mode of family planning they want to pursue depending on their needs, choice, personal convictions and religious beliefs. But the RH Bill is not just abo ut the family planning Prevents spread of sexually transmitted disease like aids and STDs and eventually control population growth necessary for frugal development The liberal minds view the RH Bill as a strategy in chip overpopulation and the spreading of AID and STD diseases. Thats what they say. They believe that the natural way of family planning is passe in this time of modern age. They want children as early as in their pre-teens to be taught about sex education. conjure womans health as she will be able to determine when to get enceinte The women can determine when they want to get pregnant. Through this will, it will ensure the health of the women, which can be put to risk with pre-existing condition such as diabetes or pregnancies with not much perturbation or spaced-closed together. They will gain more control over their bodies and health. This will also ensure the children of having a healthy mother to take care of them.Prevents unwanted pregnancyIt can be argued, in fact, that in guaranteeing information on and access to medically-safe, legal, affordable and quality natural and modern family planning methods (sec. 2), the bill seeks to prevent unwanted, unplanned and mistimed pregnancies the main cause of induced abortions

The Little Match Girl

THE LITTLE MATCH GIRL -Hans Christian Andersen- Hans Christian Andersen (1805-1875) is a Danish author, fairy tale writer, and poet noted for his childrens stories. Although during his lifetime he was acclaimed for having de clean-livinged children worldwide, his stories were always meant for adults as well. His numbers and stories adopt been translated into more than 150 languages. They have inspired motion pictures, plays, ballets and animated films. However, fairy tales force the close to important role in his writing cargoner. Andersen use the colloquial style that disguises the sophisticated moral teachings in his fairy tales. therefore, his tales became the favorite ones of both children and adults. Some of the most famous tales of Andersen argon The exact Mermaid, The Ugly Duckling and The Little mates Girl, etc. Especially, The Little Match Girl which is famous for its humane quality has shaken the hearts of millions of readers in the world. The story is firstly publi shed in 1845. This one begins with a footling missy who appears to be alone and very cold at New Years Eve. She is a vile fillefriend who tries to sell check outes at the cold night. She doesnt come back home because she is very afeared(predicate) of her father who let her out to sell matches. afterward finding a place between deuce houses wall, the poor girl starts to comfortable matches to warm herself. When matches are burning, she can beguile many things which make her very happy. Such as a Christmas tree, a holiday feast, a shooting star, etc. Then, the teeny girl sees a vision of her grandmother, the only person to have treated her with cacoethes and kindness. Therefore, she lights other matches to keep her grandmother stay nearby as commodious as she can. Finally, she can go together with her grandmother to the heaven. The following(a) morning, people find her dead on the snow but there is still the smile on her red cheek.In the story, there are two evidentia ry literature elements are character and the symbol. They are the most important factors that make the story become so successful. Firstly, the story has only one important character the poor little match girl. Andersen didnt give her a specific name in order to emphasize her hard life. Through the way writer introduce the main character, readers can see that the little girl is also one among many poor children like her. In fact, there are also three other characters. They are her family members grandmother, dad and mom.However, all of them are indirectly described by means of the girls appearance, thought and imagination. At the beginning of the story, she appears to be bareheaded and barefoot in a terribly cold night. She is sent out to sell matches in the snow with a pair of ill-fitting slippers which used to belong to her mother. However then she loses one when she is running across the road and when a boy take up the rest. The father appears in her thought as a very irrespons ible father. Although she is very empty-bellied and cold, she doesnt dare to go home.With just a line of thought, a father who doesnt love his daughter is introduced clearly. Finally, her last family member, her grandmother, is mentioned affectionately through her short time life of each burning match. In the story, there are nothing related to the mother except for her ill-fitting slippers. However, the little match girl have no memories about her mother. While she fears the most is her father, grandmother is the one she does love who died for such a long time ago. The way Andersen indirectly introduces about these three characters highlights the loneliness and the unhappiness of the poor little girl.There is no one in the world that cares for her, they just try to step as quickly as they can to avoid the cold, late night without noticing of a lonely poor girl. Secondly, the story has a significant symbol which is always in readers mind. It is the light of match. After each time t he poor girl strikes match against the wall, the match burns brightly and she is immersed inthe illusionof happiness. Firstly she imagines that she was sitting before a great iron stove. The next time, the girl sees a table with spread snow-white c ringh and a lot of delicious food prepared for the dinner.Then, the most beautiful Christmas tree seems to be right beside her. After that, she meets her earnest grandmother and finally, she continuously strikes the whole bundle of matches in order to keep the grandmother stay with her. After each time the flame go out, everything is vanished rapidly. Therefore, she has to come back to the hard reality. It can be say that the light in this story is the symbol of dreams of happiness. Everything she needs at the present becomes clearer than ever in the light of the match flame. She just dreams of many things which are normal to almost everyone but very luxury to her.The light is the bridge of her hard reality and the happy dreams. Therefo re, the appearance of the light throughout the story highlights the emotions, paying attentiones and dreams of the poor little girl. She always dreams of the good things even though the life has treated her so hard. Is the light also the wish of the author to the little girl and all of other poor people? Through the little girls dream, he expresses his mercy to these unfortunate. Using metaphor device through the light image, Andersen successfully describes the dreams of happiness, the little girls short life and even the humane value message he require to send to readers.This symbol greatly contributes to the vitality and humane quality of the story. To sum up, the story The Little Match Girl has the great reality and humane value. It indirectly reflects tragic fate of the poor in the flowing Danish society. Moreover, through the story we can see clearly the compassionate heart of the author and his endowment as well. REFERENCES http//en. wikipedia. org/wiki/Hans_Christian_Ande rsen http//en. wikipedia. org/wiki/The_Little_Match_Girl http//www. online-literature. com/hans_christian_andersen/981/

Construction Companies in an Online Environment Essay

For a attach to to be viable online it must attract the consumer as well as present a viable market for the growth macrocosm sold. When one thinks of a ships fraternity that does line well online they may influence to mind craftes such(prenominal) as Amazon or Google. Howalways on that point ar many companies that nominate a great product or avail exclusively fracture to render an online presence that nearwhat of their top online competitors possess. angiotensin converting enzyme field that has an expansive online presence is the crook intentness.many companies such as Thor whirl Inc. have gone the r bulgee of hiring a professional online market bon ton to devise their tissue post, while geter(a) much smaller companies have to design their online presence by what their budget lead throw in the towel. Darrell Julian Construction come in of Albuquerque, NM is a companion that has a network localise that could benefit from developing a different online sy stem directed toward their target audience in the mercenary and residential whirl field.It used to be that one would go to the yellow foliates to think a contractor or rely on ledger of mouth to see to it a ac lodge for a construction project. According to the tissue point for Darrell Julian Construction (Darrell Julian Construction, Inc., 2007), the cordial club was established in 1975, long before online trade would have been a thought for Mr. Julian and his partnership. As the company grew and the industry began to have greater online prescience, Darrell Julian construction needed to take its service to the internet to increase their marketability and wait competitive with the former(a) constructions companies in their target market. By doing this Darrell Julians company identified with what Swiplys web site states that the internet gives you a virtually unlimited platform on which you can nominate yourself as an industry expert. (Swipely, 2011)In 2007 the web site darrelljulianconstuction.com was created to give this long established company a chance to compete in an online environment. Theproduct and service that the company has to offer would be viable in an online market as the consumer would be able to see the buildings and the unique way that Darrell Julians company assembles the product. According to the web site the walls are designed at a circuit board plant turn up at their facility and then shipped to the job site for assembly as opposed to building e reallything at the job site.This ability entrusts the workers to assemble precision wall panels and build large scale projects in a timely manner. Having these key phrases in their online market allows the guest to search for a construction company that can publish the demand of large construction projects with a timely delivery. All of these aspects allow this company to get the word out to the online shopper that they can fill specific needs, however just having a web site in todays market may non be enough to get the consumer to shop your product or service.Darrell Julians web site is available simply by typing in Darrell Julian and then the search engine supplies the web site as one of the first listed on the page. So it is not a hard web site to witness, if one knows the cry of the business. However, if a soul was to search for construction companies in Albuquerque, NM, that person would not see the name Darrell Julian anywhere on the first page. The guest searching for what Mr. Julians company has to offer would not have the prospect to visit the web site because it is not available in a general search. For this site to be successful it must reach the people that are searching for it. The competition is out at that place and their refinement is to reach the consumer first before they have the opportunity to shop around.Some of the first sites that one sees when a search is done for construction companies in Albuquerque would be companies suc h as Jaynes potbelly, Gerald Martin General Contractor, and Hart Construction Inc. There are many other companies that appear on the first page of the search exclusively a first glance these appear to be the much popular companies that consumers search for when trying to find a construction company. Jaynes Corporation is the first site that appears with a brief description after the companies name.Jaynes Corporation is primarily a commercial construction company thatoffers competition to Darrell Julian Construction on a large scale. Their site shows many pictures of the projects that they have done as well as lucubrate descriptions as to what the project required. Some of the other positives of the web site are that they provide a complete company profile, press releases and news stories exemplifying their work as well as rewards, and affiliates to affectionate media sites such as Facebook and Twitter.Some of the negative aspects of the site are that they do not talk to the hi ghest degree that construction process as much as one would think would be necessary to understand how the company adds to the value of their service with unique traits of their design. There is also not a place to find guest feedback on the site, be it bully or bad so that a guest can bear on to the other organization that have utilized Jaynes Corporations service.Gerald Martin has a beautiful kinfolk page that entices the visitor with spectacular pictures of some of their greatest accomplishments in the field of commercial construction. Also on the home page are some of the companys accreditations, with the graphic designs that those who understand the construction industry would concede by site. As with the web site for Jaynes, this site offers many pictures of the companys projects with a detailed description of the structure that was built. Also at that place is a link to read news briefs to allow one an insight into some of the inner workings of Gerald Martin and the ir accomplishments. iodin of the negatives that could stand out to a visitor of the site would be that there are no links to tender media sites. Again much desire with Jaynes Corporation there are no testimonials on the site. There is not a place to go to view clients opinions of the company or the site. Another aspect that one might find is that there is not a place to compare how Gerald Martin stands apart from their competition giving the client a way to eliminate other companies from their search.One final site for comparison is Hart Construction fit(p) in the local Albuquerque area. The web site for this company has many of the same attri exactlyes as Darrel Julians web site. Upon first glance the site is notas professionally done as the other two companies that it is compared to above. The site does have tonicity pictures that show some of the jobs that the company has done but there are no descriptions as to what was done on the project, so one does not what aspects of co nstruction the company can provide to their customers. One attribute that the site does offer, that differs from the others, is a reference page. They are not testimonials but they do give the potential customer the chance to contact other customers that have used the company for their projects. All of these sites differ vastly from Darrell Julian Construction with the exception of Hart Constructions site, that allow for competition to provide a much more(prenominal) attractive online experience for persons searching for a musical note contractor.One aspect of online market that Darrell Julians web site could benefit from would be nub marketing. According to Laura Lake from About.com everyone is trying to sell, but those that can inform are more wantly to get sales. (Lake, L., n.d.) though Darrell Julians site does show marrow that supports their service as well as descriptions of what the company can offer the customer, it does not go in depth enough to show the value added w hen choosing Darrell Julian Construction over one of their online competitors. The site lacks the ability to attract customers with up to date posts and information roughly the company. It also does not offer a way for the potential customer to feel that they are being enticed to choose Darrell Julian over a similar company that may have a more contemporary picture of their overall value.The gist of Jaynes Corporations web site offers a very appealing visual appeal as well as a multitude of opportunities to explore why hiring this company to do a job would be just not only in quality but monetarily as well. The content of the web site is presented in such a manner that allows the ravisher to navigate to where he or she would similar to go to find relevant information. When one views Darrell Julians web site it is not as appealing nor is it as easy to navigate as some of their competitors. A company must propitiate relevant to balk in order to stay in competition with other c ompetitors. If a site gives the viewer the sense that the content is not current, and that the company is not maintaining their web site, aperson may be inclined to go elsewhere to search.Another online marketing strategy Darrell Julians company would benefit from would be Web site optimization. As mentioned previously, the web site can be found when typing in the owners name, Darrell Julian. However, if one was to casing in general construction keywords they would not be directed to Darrell Julians web site. notwithstanding though the title of the company does contain the word construction it would be much more beneficial to have the first word in the title be associated with the construction industry. A name like Construction Designs by Darrell Julian would allow the company a better chance of showing up on the first page of the search engines query. (Stokes, R., n.d.)Optimization brings to mind ways to perform in a more proficient manner. For Darrell Julians web site to be more proficient for the customer it would have to be more readily gatewayible. One way to make a site more available to the person conducting the search would be to have links on web site that provide related products or services. If a relationship could be made with a site that provides land that is zoned for commercial construction a customer that was looking for land to build on would also come across Mr. Julians web site to provide their construction needs.It is important to have positive aspects about ones company be the focus when a customer is searching for a product or service provided by a company. When Darrell Julian Construction is typed into a search the focal point of the search bring the eye directly to the web site, which is the first item on the page. However if the person searching for this picky web site scrolls down to mid page there is a link to a juristic web page that brings up a law suit against the company from 1998. Though this is not a damaging claim it doe s bring questions to the consumer conducting the search as to whether or not they should touch on to consider Darrell Julian Construction as a candidate for their business.It would be much better for the company if news like this had to be searched for instead of on the same page as the link to the site itself. Onestrategy that would be useful here would to be diligent in creating enough web traffic via social media or other positive web sites that allows this information to fall back to other pages so that it is not the first thing that a customer sees. One could use sites like Squidoo, or a web log site such a sGoogle+ to create positive web traffic on a page. yet though Darrell Julians web site does state what the business can do for the customer, it does not fully cover how the customer lead benefit by choosing Darrell Julian Construction as its contractor. One strategy that keeps such things in mind is a shift in thinking, changing the focus from and upriver approach, looki ng at the product, to a downstream approach, focusing on the customer.In Naraj Dawars Harvard Business suss out article he states that the strategic question that drives business today is not What else can we make? but What else can we do for our customers?. (Dawar, N.,2013) Darrell Julians web site does a good job of talk about their expertise in panel plant construction and how that allows the company to build walls at their site and then ship them out to the build site. It does not go into great detail as to how this pass on benefit the customer financially as well as shorten the time line it will take to finish the product. All of these aspects of the business would be positives to a potential customer and should be brought out in more detail on the site in place that would be readily viewed by the consumer, such as the home page. With all of these strategies in mind one of the most beneficial strategies that Mr. Julian could incorporate into his web site would be the presenc e of social media.It seems almost everyone is on social media sites these years from grandmothers posting pictures of their grandkids to businesses marketing their product with instant customer feedback and response. From Facebook to Twitter businesses are acquiring the message out that their product is superior over what their competition has to offer and invite customers that have used their company to paste the word that they approve of the product or service that they real. Jaynes Corporation is a perfect example of how the construction industry can reach those customers that may notdirectly search for their site by marketing on sites such as Facebook and Google Plus.One of the advantages to sites such as Facebook is that customers can reach your web site by dint of your Facebook page, or they can link to you Facebook though your direct web page. For example, if someone had used Darrell Julian Construction for one of their projects they may like your page on Facebook. Perhap s a potential customer may be friends with this individualist and come across Darrell Julians web page via this form of marketing.On the other hand a potential customer may be on Mr. Julians web site and wanting to read some testimonial of others experiences with his company so they maunder the link on the site and are directed to the companies Facebook page. There they will have the advantage of getting to know what type of a business they are looking into and how others felt about the service they received from Darrell Julian construction. By providing these opportunities for his customers Darrell Julian has the potential to turn out his business web presence exponentially.Another social media site that could be very useful to Darrell Julians company would be YouTube. This site allows the substance abuser to watch videos of particular subjects that the viewer may be interested in through a search directly on the site, or by linking to the site via ones personal web page. One wa y that Darrell Julian may benefit from a site such as this would be to practice links to some videos of his projects as they are being constructed in real time. Customers could click on the link and watch as a project unfolds, and to see the professionalism and craftsmanship that Mr. Julian speaks of in his web site. waiver back to a previous comment regarding marketing strategy, one of Darrell Julians trademark design aspects of the business is his panel plant design. If the links are set up correctly on the site a customer could have the opportunity to watch the panel plant process as it happens. This person would have the unique ability to visualize for themselves what the company is talking about in the site without ever having to leave the pouf of their office. There is also the testimonial piece of the marketingstrategy. YouTube could allow for videos to be stick on of customers talking about the excellent service and outstanding experience they had when dealing with Darrel l Julian Construction. These sites are some of the more well know social media sites that most are familiar with, however web logs offer the company an opportunity to create a place for not only direct marketing by talking about the product, but indirectly by writing about experiences and interactions with customers.Blogs come in many shapes and sizes, from social blogs to wikis, or podcasts. A blog can be set up easily by an individual and does not need the serving of a professional to be appealing to person reading or writing in the blog. Another great attribute of the blog for the company that chooses to utilize that media is that it can be controlled. Unlike Facebook or Twitter one can set limits on who can access the blog to write comments, or give feedback. This is a safe way for a company to get the word out about their product without having to do too much damage control.Darrell Julian Construction could expand their web presence by having a blog that customers could link to through the site. This would again allow the customer to read detailed descriptions of others experiences with the company as well as get to know Mr. Julian directly through his submissions to the site. Another positive aspect of the blog is that it can take a position on the first page of a search that someone may be conducting for Darrell Julian Construction allowing for a positive search and pushing negative aspects such as the lawsuit to a later page.As a whole the online marketing plan that Darrell Julian Construction, Inc. set out to establish was a good start for the company. A web site that would market to their consumer base on the internet and allow them to stay competitive with other companies that provided similar services. When Darrell Julian set up his web site in 2007 there were many attributes to the site that would allow his company to remain competitive via the internet. On the site potential customers could find out what Darrell Julian Constructions mission and vision is, as well as how the business operates. One can also find pictures and brief descriptions of some of the companystop designs.With that being said the site itself is not what some of Darrell Julian competitors has to offer their customers. One of Mr. Julians biggest competitors, Jaynes Corporation, offers their customer a visually appealing web site that has a multitude of high definition pictures as well as detailed description of their projects. In addition to the appeal of the web site, a customer can also link to the companies Facebook site, their Twitter site, as well as other social media sites that will allow the customer to gain better knowledge of whom they are doing business with.If Darrell Julian wants his company to stay competitive in an online environment his web site will need to be updated with more content as to why the company is viable to the potential online customer. more detailed descriptions of Darrell Julian Constructions unique panel plant and how the plant will benefit the customer would be a useful addition to the site. More interactive images and detailed descriptions of jobs will allow a customer better access to information from the comfort of their personal computer.Mr. Julians competition will most likely continue to update their sites as well as add content as it becomes apparent that it will help in their marketing strategy. For Mr. Julian to stay competitive his company will need to implement a plan to have someone within the company or a third party that will keep the content up-to-date and allow a competitive edge over the competition. Some of the aspects discussed above will help in allowing Mr. Julians company to be one of the first web sites a customer sees when they Google the word construction in Albuquerque, NM. One major change may just simply be changing the name of the site to include the actual word construction at the beginning of the name allowing the search to yield his web site by topic. These strate gies that would to be implemented will allow a much better experience for the customer as well as the company as a whole.Social media is everywhere and most people are going to social media to search for products or services before they will actually visit the companys web site. Many will spark off across a companys web site as aresult doing other things on a social media site. Mr. Julian does have a Facebook site for his company however, there is no way to access the companys web site from Facebook, nor is there any way to access the Facebook site from the actual web site itself. A link between these two sites would allow the customer to not only visit the web site but to utilize social media to search for a company that will fit their need.In conclusion, Darrell Julian has an online presence that allows a customer to find them if they are willing to do the research. Most do not spend that much time to find a company when there are other sites that are readily available to the cus tomer through a search on a search engine or through a social media site. Companies continue to get a majority of their business through their advertizing and marketing on the internet, for some companies it is their iodine and best source of marketing. Darrell Julian Construction could maintain a strong presence on the web by making some critical changes to their site and social media interaction with the customer. Maintaining this online presence and marking their company in a professional manner could be the difference between a customer choosing Mr. Julians company over the competition.ReferencesDarrell Julian Construction, Inc. (2007). Retrieved from http//www.darrelljulianconstruction.com/Lake, L. (n.d.). Top Internet Marketing Strategies for the Small Business. Retrieved fromhttp//marketing.about.com/od/strategytutorials/a/Top-Internet-Marketing-Strategies-For-The-Small-Business.htmStokes, R. (n.d.). eMarketing The essential Guide to Online Marketing, v.1.0. Chapter 6Search Engine Optimization. Retrieved from http//catalog.flatworldknowledge.com/Bookhub/reader/19?e=fwk-105454-ch18fwk-105454-ch06Dawar, N. (2013). Harvard Business look back When Marketing Is Strategy.